White is a
warm light color with the hex code #FFFFFF.
This muted hue can be represented as RGB
255, 255, 255 in digital design or CMYK 0%, 0%, 0%, 0% for print applications.
Find matching Pantone color.
Currently, 38 brands use this color in their visual identity, making it a proven choice for professional branding and web design.
White
#FFFFFF
White Color Values
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- HSL
- 0°, 0%, 100%
- CMYK
- 0, 0, 0, 0
Shades & Tints
Darker Lighter
About this color
White sits at 0° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 0% saturation and 100% lightness, this muted light hue provides subtle, elegant backgrounds.
In digital design, warm colors like White work well for calls-to-action, accent elements, and creating urgency. Light colors are ideal for backgrounds and creating breathing room in layouts.
When using White in print, the CMYK breakdown of 0%, 0%, 0%, 0% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.
Color Harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use White
CSS Variable
:root {
--brand-primary: #FFFFFF;
--brand-primary-rgb: 255, 255, 255;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#FFFFFF',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 0%
Y: 0%
K: 0%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(255, 255, 255)
rgba(255, 255, 255, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using White
38 brands use this color in their identity
Adobe
Technology • Marva Warnock
Airbnb
Technology • DesignStudio
Coinbase
Finance • In-house Coinbase
Deezer
Entertainment • Koto Studio
Discord
Technology • In-house Discord
Disney+
Entertainment • In-house (Disney)
GitHub
Technology • Simon Oxley
Goldman Sachs
Finance • In-house Goldman Sachs
Max
Entertainment • In-house (Warner Bros. Discovery)
Hulu
Entertainment • In-house Hulu
IBM
Technology • Paul Rand
Intel
Technology • Lippincott
JPMorgan Chase
Finance • Chermayeff & Geismar
Klarna
Finance • In-house Klarna
Technology • In-house LinkedIn
Meta
Technology • In-house Design Team
Netflix
Technology • Gretel
Nubank
Finance • In-house Nubank
NVIDIA
Technology • In-house NVIDIA
Paramount+
Entertainment • In-house (Paramount)
Pixar
Entertainment • In-house Pixar
Prime Video
Entertainment • In-house (Amazon)
Revolut
Finance • In-house Revolut
Robinhood
Finance • In-house Robinhood
Samsung
Technology • In-house Design Team
SoundCloud
Entertainment • In-house SoundCloud
Spotify
Technology • Collins
Square
Finance • In-house Square
Stripe
Technology • In-house Stripe
Tesla
Technology • RO Studio
Tidal
Entertainment • In-house Tidal
Twitch
Entertainment • In-house Twitch
Uber
Technology • Wolff Olins
Visa
Finance • In-house
Warner Bros.
Entertainment • Pentagram
Wise
Finance • Ragged Edge
X (Twitter)
Technology • In-house X (Twitter)
YouTube
Entertainment • In-house (Google)
Frequently Asked Questions
What color is #FFFFFF?
#FFFFFF is White, a warm light color with RGB values of 255, 255, 255. It has a hue of 0°, 0%
saturation, and 100% lightness in the HSL color
space.
What is the RGB value of #FFFFFF?
The RGB color code for #FFFFFF is rgb(255, 255, 255). This means it contains 255 red,
255 green, and 255 blue in the RGB color model.
Is White a warm or cool color?
White (#FFFFFF) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #FFFFFF in CSS?
You can use #FFFFFF in CSS with:
background-color: #FFFFFF; or color: #FFFFFF; or as an RGB value: rgb(255, 255, 255). For print design, use CMYK: 0%, 0%, 0%, 0%.