White is a
warm light color with the hex code #FFFFFF.
Also known as
"Audi White"
by Audi ;
"Polar White"
by Kia ;
"Notion White"
by Notion ;
"Vercel White"
by Vercel
.
This muted hue can be represented as RGB
255, 255, 255 in digital design or CMYK 0%, 0%, 0%, 0% for print applications.
Find matching Pantone color.
Currently, 114 brands use this color in their visual identity, making it a proven choice for professional branding and web design.
White
#FFFFFF aka “Audi White” by Audi, “Polar White” by Kia, “Notion White” by Notion, “Vercel White” by Vercel
White color values
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- HSL
- 0°, 0%, 100%
- CMYK
- 0, 0, 0, 0
Shades & tints
About this color
White sits at 0° on the color wheel with 0% saturation and 100% lightness, placing it in the red segment of the spectrum. At near-zero saturation, it reads as a pure white-adjacent neutral, with hue playing almost no role in its character. Its near-white lightness means it reads as a tinted white in most contexts, functioning as a soft background tone.
In digital environments, White is rendered as rgb(255, 255, 255), where the red channel dominates at 255, though the other channels keep the hue balanced. Muted saturation at high lightness is a classic formula for soft background fills, placeholder states, and secondary surface colors in light-mode interfaces.
For print, White translates to a CMYK breakdown of 0C 0M 0Y 0K. With almost no black ink (0%), this color is built almost entirely from process inks: negligible chromatic ink, making it an essentially white print value. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. In brand applications, this exact value is specified as Audi White and appears across 114 brand systems in the brandkit.pro library.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use White
CSS Variable
:root {
--brand-primary: #FFFFFF;
--brand-primary-rgb: 255, 255, 255;
} Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#FFFFFF',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 0%
Y: 0%
K: 0% Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(255, 255, 255)
rgba(255, 255, 255, 0.8) Use RGB notation for compatibility or add alpha channel for transparency.
Brands using White
114 brands use this color in their identity
Adidas
Fashion • In-house Adidas
Adobe
Technology • Marva Warnock
Airbnb
Technology • DesignStudio
AMD
Technology • Lawrence Bender & Associates
American Express
Finance • Abbott Miller
Apple
Technology • Rob Janoff
Arc'teryx
Fashion • Michael Hofler
Aston Martin
Automotive • Peter Saville
ASUS
Technology • In-house ASUS
Audi
Automotive • Strichpunkt / KMS Team
Balenciaga
Fashion • Demna Gvasalia
BBC
Media • In-house BBC
Best Buy
Retail • In-house Best Buy
BMW
Automotive • In-house BMW
Calvin Klein
Fashion • Peter Saville
Canva
Technology • In-house Canva
Chanel
Fashion • Coco Chanel
Chobani
Food & Beverage • In-house Chobani
Cisco
Technology • In-house Cisco
CNN
Media • Anthony Guy Bost
Coca-Cola
Food & Beverage • Frank Mason Robinson
Coinbase
Finance • In-house Coinbase
Converse
Fashion • In-house Converse
Datadog
Technology • In-house Datadog
Deezer
Entertainment • Koto Studio
Dell
Technology • Siegel+Gale
Dior
Fashion • In-house Dior
Discord
Technology • In-house Discord
Disney+
Entertainment • In-house Disney
Ducati
Automotive • In-house Ducati
Ford
Automotive • In-house Ford
GitHub
Technology • Simon Oxley
Goldman Sachs
Finance • In-house Goldman Sachs
Max
Entertainment • In-house Warner Bros. Discovery
H&M
Fashion • Erling Persson
Honda
Automotive • In-house Honda
HP
Technology • Moving Brands
Huawei
Technology • In-house Huawei
Hulu
Entertainment • In-house Hulu
Hyundai
Automotive • In-house Hyundai
IBM
Technology • Paul Rand
Intel
Technology • In-house Intel
Intuit
Technology • Moniker SF
IV Interactive
Marketing • In-house IV Interactive
Jack Daniel's
Food & Beverage • In-house Jack Daniel's
Jaguar
Automotive • Gerry McGovern
JPMorgan Chase
Finance • Chermayeff & Geismar
Kia
Automotive • Luc Donckerwolke
Klarna
Finance • In-house Klarna
Lenovo
Technology • Saatchi & Saatchi
LG
Technology • In-house LG
Technology • In-house LinkedIn
Linktree
Technology • COLLINS
Muji
Retail • Kenya Hara
N26
Finance • In-house N26
Naver
Technology • In-house Naver
Netflix
Technology • Gretel
Nike
Fashion • Carolyn Davidson
Notion
Technology • Ivan Zhao
Nubank
Finance • In-house Nubank
NVIDIA
Technology • In-house NVIDIA
Oatly
Food & Beverage • In-house Oatly
Off-White
Fashion • Virgil Abloh
Okta
Technology • Athletics
Palantir
Technology • Garry Tan
Paramount+
Entertainment • In-house Paramount
Patagonia
Fashion • Jocelyn Slack
Penguin Random House
Publishing • Jan Tschichold
Technology • Michael Deal
Pixar
Entertainment • In-house Pixar
Plaid
Finance • In-house Plaid
Prada
Fashion • In-house Prada
Prime Video
Entertainment • In-house Amazon
Social Media • Natasha Jen
Revolut
Finance • In-house Revolut
Robinhood
Finance • In-house Robinhood
Salesforce
Technology • Tolleson
Samsung
Technology • In-house Samsung
Shopify
Technology • Jon Hicks
Signal
Technology • In-house Signal
Snapchat
Social Media • Evan Spiegel
Sony
Technology • In-house Sony
SoundCloud
Entertainment • In-house SoundCloud
Spotify
Technology • In-house Spotify
Square
Finance • In-house Square
Squarespace
Technology • DIA Studio
Starbucks
Food & Beverage • Lippincott
Stripe
Technology • In-house Stripe
Subaru
Automotive • In-house Subaru
Supreme
Fashion • James Jebbia
Sweetgreen
Food & Beverage • In-house Sweetgreen
Telegram
Technology • In-house Telegram
Tesla
Technology • RO Studio
The New York Times
Media • Ed Benguiat
The North Face
Fashion • David Alcorn
Tidal
Entertainment • In-house Tidal
TikTok
Social Media • In-house ByteDance
Twilio
Technology • In-house Twilio
Twitch
Entertainment • In-house Twitch
Uber
Technology • Wolff Olins
Uniqlo
Fashion • Kashiwa Sato
Unity
Technology • In-house Unity
Vercel
Technology • In-house Vercel
Versace
Fashion • In-house Versace
Visa
Finance • In-house Visa
Volkswagen
Automotive • In-house Volkswagen
Volvo
Automotive • Stockholm Design Lab
Warner Bros.
Entertainment • Pentagram
Technology • In-house Meta
Wise
Finance • Ragged Edge
X (Twitter)
Technology • In-house X
YouTube
Entertainment • In-house (Google)
Zara
Fashion • Fabien Baron
Zendesk
Technology • In-house Zendesk
Frequently asked questions
What color is #FFFFFF?
What is the RGB value of #FFFFFF?
Is White a warm or cool color?
How do I use #FFFFFF in CSS?
background-color: #FFFFFF; or color: #FFFFFF; or as an RGB value: rgb(255, 255, 255). For print design, use CMYK: 0%, 0%, 0%, 0%.