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White

#FFFFFF aka “Audi White” by Audi, “Polar White” by Kia, “Notion White” by Notion, “Vercel White” by Vercel

White is a warm light color with the hex code #FFFFFF. Also known as "Audi White" by Audi ; "Polar White" by Kia ; "Notion White" by Notion ; "Vercel White" by Vercel . This muted hue can be represented as RGB 255, 255, 255 in digital design or CMYK 0%, 0%, 0%, 0% for print applications. Find matching Pantone color. Currently, 114 brands use this color in their visual identity, making it a proven choice for professional branding and web design.

White color values

HEX
#FFFFFF
RGB
255, 255, 255
HSL
0°, 0%, 100%
CMYK
0, 0, 0, 0

About this color

White sits at 0° on the color wheel with 0% saturation and 100% lightness, placing it in the red segment of the spectrum. At near-zero saturation, it reads as a pure white-adjacent neutral, with hue playing almost no role in its character. Its near-white lightness means it reads as a tinted white in most contexts, functioning as a soft background tone.

In digital environments, White is rendered as rgb(255, 255, 255), where the red channel dominates at 255, though the other channels keep the hue balanced. Muted saturation at high lightness is a classic formula for soft background fills, placeholder states, and secondary surface colors in light-mode interfaces.

For print, White translates to a CMYK breakdown of 0C 0M 0Y 0K. With almost no black ink (0%), this color is built almost entirely from process inks: negligible chromatic ink, making it an essentially white print value. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. In brand applications, this exact value is specified as Audi White and appears across 114 brand systems in the brandkit.pro library.

How to use White

CSS Variable

:root {
  --brand-primary: #FFFFFF;
  --brand-primary-rgb: 255, 255, 255;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#FFFFFF',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 0%
Y: 0%
K: 0%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(255, 255, 255)
rgba(255, 255, 255, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using White

114 brands use this color in their identity

Adidas

Fashion • In-house Adidas

Adobe

Technology • Marva Warnock

Airbnb

Technology • DesignStudio

AMD

Technology • Lawrence Bender & Associates

American Express

Finance • Abbott Miller

Apple

Technology • Rob Janoff

Arc'teryx

Fashion • Michael Hofler

Aston Martin

Automotive • Peter Saville

ASUS

Technology • In-house ASUS

Audi

Automotive • Strichpunkt / KMS Team

Balenciaga

Fashion • Demna Gvasalia

BBC

Media • In-house BBC

Best Buy

Retail • In-house Best Buy

BMW

Automotive • In-house BMW

Calvin Klein

Fashion • Peter Saville

Canva

Technology • In-house Canva

Chanel

Fashion • Coco Chanel

Chobani

Food & Beverage • In-house Chobani

Cisco

Technology • In-house Cisco

CNN

Media • Anthony Guy Bost

Coca-Cola

Food & Beverage • Frank Mason Robinson

Coinbase

Finance • In-house Coinbase

Converse

Fashion • In-house Converse

Datadog

Technology • In-house Datadog

Deezer

Entertainment • Koto Studio

Dell

Technology • Siegel+Gale

Dior

Fashion • In-house Dior

Discord

Technology • In-house Discord

Disney+

Entertainment • In-house Disney

Ducati

Automotive • In-house Ducati

Ford

Automotive • In-house Ford

GitHub

Technology • Simon Oxley

Goldman Sachs

Finance • In-house Goldman Sachs

Max

Entertainment • In-house Warner Bros. Discovery

H&M

Fashion • Erling Persson

Honda

Automotive • In-house Honda

HP

Technology • Moving Brands

Huawei

Technology • In-house Huawei

Hulu

Entertainment • In-house Hulu

Hyundai

Automotive • In-house Hyundai

IBM

Technology • Paul Rand

Intel

Technology • In-house Intel

Intuit

Technology • Moniker SF

IV Interactive

Marketing • In-house IV Interactive

Jack Daniel's

Food & Beverage • In-house Jack Daniel's

Jaguar

Automotive • Gerry McGovern

JPMorgan Chase

Finance • Chermayeff & Geismar

Kia

Automotive • Luc Donckerwolke

Klarna

Finance • In-house Klarna

Lenovo

Technology • Saatchi & Saatchi

LG

Technology • In-house LG

LinkedIn

Technology • In-house LinkedIn

Linktree

Technology • COLLINS

Muji

Retail • Kenya Hara

N26

Finance • In-house N26

Naver

Technology • In-house Naver

Netflix

Technology • Gretel

Nike

Fashion • Carolyn Davidson

Notion

Technology • Ivan Zhao

Nubank

Finance • In-house Nubank

NVIDIA

Technology • In-house NVIDIA

Oatly

Food & Beverage • In-house Oatly

Off-White

Fashion • Virgil Abloh

Okta

Technology • Athletics

Palantir

Technology • Garry Tan

Paramount+

Entertainment • In-house Paramount

Patagonia

Fashion • Jocelyn Slack

Penguin Random House

Publishing • Jan Tschichold

Pinterest

Technology • Michael Deal

Pixar

Entertainment • In-house Pixar

Plaid

Finance • In-house Plaid

Prada

Fashion • In-house Prada

Prime Video

Entertainment • In-house Amazon

Reddit

Social Media • Natasha Jen

Revolut

Finance • In-house Revolut

Robinhood

Finance • In-house Robinhood

Salesforce

Technology • Tolleson

Samsung

Technology • In-house Samsung

Shopify

Technology • Jon Hicks

Signal

Technology • In-house Signal

Snapchat

Social Media • Evan Spiegel

Sony

Technology • In-house Sony

SoundCloud

Entertainment • In-house SoundCloud

Spotify

Technology • In-house Spotify

Square

Finance • In-house Square

Squarespace

Technology • DIA Studio

Starbucks

Food & Beverage • Lippincott

Stripe

Technology • In-house Stripe

Subaru

Automotive • In-house Subaru

Supreme

Fashion • James Jebbia

Sweetgreen

Food & Beverage • In-house Sweetgreen

Telegram

Technology • In-house Telegram

Tesla

Technology • RO Studio

The New York Times

Media • Ed Benguiat

The North Face

Fashion • David Alcorn

Tidal

Entertainment • In-house Tidal

TikTok

Social Media • In-house ByteDance

Twilio

Technology • In-house Twilio

Twitch

Entertainment • In-house Twitch

Uber

Technology • Wolff Olins

Uniqlo

Fashion • Kashiwa Sato

Unity

Technology • In-house Unity

Vercel

Technology • In-house Vercel

Versace

Fashion • In-house Versace

Visa

Finance • In-house Visa

Volkswagen

Automotive • In-house Volkswagen

Volvo

Automotive • Stockholm Design Lab

Warner Bros.

Entertainment • Pentagram

WhatsApp

Technology • In-house Meta

Wise

Finance • Ragged Edge

X (Twitter)

Technology • In-house X

YouTube

Entertainment • In-house (Google)

Zara

Fashion • Fabien Baron

Zendesk

Technology • In-house Zendesk

Frequently asked questions

What color is #FFFFFF?
#FFFFFF is White, a warm light color with RGB values of 255, 255, 255. It has a hue of 0°, 0% saturation, and 100% lightness in the HSL color space.
What is the RGB value of #FFFFFF?
The RGB color code for #FFFFFF is rgb(255, 255, 255). This means it contains 255 red, 255 green, and 255 blue in the RGB color model.
Is White a warm or cool color?
White (#FFFFFF) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #FFFFFF in CSS?
You can use #FFFFFF in CSS with: background-color: #FFFFFF; or color: #FFFFFF; or as an RGB value: rgb(255, 255, 255). For print design, use CMYK: 0%, 0%, 0%, 0%.