Disney+
Entertainment • In-house (Disney)
Reversed logo Hulu
American streaming service known for its vibrant green identity, offering live TV and on-demand content with next-day TV episodes.
Hulu’s electric green wordmark cuts through the sea of red and blue streaming competitors. The 2018 redesign introduced a vibrant lime (#1CE783) that appears almost neon against dark backgrounds, creating instant visual differentiation. The clean, geometric letterforms suggest accessibility and modernity while the distinctive color establishes Hulu’s unique positioning: current TV episodes available next-day, bridging traditional television and streaming flexibility.
Logo History
Hulu launched in 2008 with a green logo but initially used darker, muted shades. The 2018 comprehensive rebrand dramatically brightened the signature green, making it one of the most distinctive colors in streaming. This timing coincided with Disney’s acquisition stake and Hulu’s expansion into live TV offerings. The simplified wordmark shed previous decorative elements, embracing minimalism that worked across interface contexts—from app icons to television commercials. The bright green became functional: it signals “new episodes” in the interface, training users to associate the color with fresh content availability.
Design Philosophy
The Hulu wordmark employs a custom sans-serif with rounded terminals that create a friendly, approachable personality. The electric green (#1CE783) suggests vitality, freshness, and the “green light” to watch—psychological associations that reinforce Hulu’s next-day TV positioning. The near-black background (#040405) provides maximum contrast, making the green feel luminous and digital. Unlike competitors using heritage colors (Disney’s blue, Paramount’s mountain blue), Hulu’s green feels distinctly modern and unencumbered by legacy media associations.
Brand Identity
Hulu’s visual system uses green sparingly but strategically—highlighting new content, live TV badges, and interactive elements. The platform’s interface otherwise remains neutral, allowing album art and episode thumbnails to dominate. Hulu’s brand personality skews younger and more casual than HBO’s prestige or Disney’s family-friendly positioning. The green appears in cultural marketing: “Hulu Has Live Sports” campaigns and “Huluween” Halloween content branding demonstrate the color’s versatility across brand moments while maintaining consistent recognition.
Cultural Impact
Hulu pioneered ad-supported streaming tiers that later became industry standard, with the green logo appearing before commercial breaks as a quality signal. The service’s next-day TV model satisfied cord-cutters unwilling to wait for full seasons, carving a niche between traditional TV and Netflix’s binge model. Disney’s majority ownership creates interesting brand dynamics—Hulu carries more mature content than Disney+, with the green logo signaling edgier programming. The distinctive color ensures Hulu maintains identity despite being part of Disney’s streaming portfolio.
Clear Space
Maintain adequate clear space around the Hulu logo to ensure visual integrity and maximum legibility. The minimum exclusion zone equals the height of the logo's cap height (represented as "x") on all sides. This protective space prevents the logo from appearing cluttered when placed near other graphic elements, text, or page edges.
x
x
x
x
Ratio: 3.0 : 1
ViewBox: 243 × 80
Logo Usage Guidelines
Preserve the integrity of the Hulu logo by avoiding unauthorized modifications. Consistent application across all touchpoints strengthens brand recognition and maintains professional standards. The examples below illustrate common misuses that compromise the logo's visual impact and brand identity.
Don't rotate
Don't skew
Don't stretch
Don't recolor
Don't add shadows
Don't crop
Don't outline
Don't place on busy backgrounds
Frequently Asked Questions
- The Hulu logo uses 3 colors: Hulu Green (#1CE783), Hulu Dark (#040405), and White (#FFFFFF). These values are used consistently across all official Hulu brand materials.
- Yes. Click the Download SVG button at the top of this page to get a production-ready vector file. SVG format scales to any size without quality loss, making it ideal for websites, presentations, and print materials.
- The Hulu logo was designed by In-house Hulu at Hulu in 2018. The design has become one of the most recognized marks in the Entertainment industry.
- Maintain clear space equal to the logo's cap height on all sides. Do not rotate, skew, stretch, recolor, crop, or add effects to the logo. Always use the official SVG file and ensure sufficient contrast with the background.
- A reverse logo is a white or light version designed for use on dark backgrounds. It maintains the same proportions as the primary Hulu logo while ensuring legibility on brand-colored surfaces, dark packaging, or apparel.
- The Hulu logo uses a sans-serif typeface. For accurate representation, always use the official vector logo rather than attempting to recreate the typography.
- Commercial use of the Hulu logo typically requires written permission from Hulu. The logo is trademarked intellectual property, so while editorial use and accurate product references are generally permitted, promotional or commercial use needs authorization. Do not alter the logo or use it to imply endorsement.
