Intel
Technology • Lippincott
Reversed logo 
NVIDIA
American technology company specializing in graphics processing units, artificial intelligence computing, and accelerated computing platforms.
The NVIDIA logo pairs a distinctive “eye” icon with bold wordmark lettering, representing the company’s vision-focused technology heritage and its evolution from gaming graphics to artificial intelligence leadership. The vibrant green color signals energy, innovation, and the brand’s commitment to accelerating computing performance across gaming, professional visualization, data centers, and autonomous systems.
Logo History
NVIDIA’s original 1993 logo featured a simpler wordmark design, but the introduction of the eye symbol in the mid-2000s created a memorable visual metaphor connecting the company’s GPU technology to visual processing and perception. The eye icon reinforces NVIDIA’s core business of rendering graphics and processing visual information at unprecedented speeds, while also suggesting vision, foresight, and technological advancement. The logo has remained remarkably consistent even as NVIDIA transformed from a gaming graphics specialist into a trillion-dollar AI computing powerhouse, with the wordmark’s angular letterforms and distinctive “eye” symbol maintaining instant recognition across consumer and enterprise markets.
Design Philosophy
The NVIDIA wordmark succeeds through bold, geometric letterforms that convey technical precision and cutting-edge engineering. The proprietary “NVIDIA Green” creates immediate shelf presence and differentiates the brand in hardware retail environments dominated by blues and blacks, while the eye icon functions as a standalone symbol on GPUs, software interfaces, and marketing materials. The angular typography and sharp terminals echo the precision of semiconductor design, while the eye’s concentric circles suggest layers of technology, rendering, and the multiple cores within NVIDIA’s parallel processing architecture.
Brand Identity
NVIDIA’s logo anchors a comprehensive visual system that extends across product lines including GeForce gaming GPUs, RTX ray-tracing technology, CUDA parallel computing platform, and enterprise solutions like DGX AI systems and Omniverse collaboration tools. The green color appears prominently on circuit boards, packaging, and the signature LED lighting on graphics cards, creating a cohesive brand experience from retail boxes to installed hardware. The logo’s flexibility allows it to scale from tiny software watermarks in games to massive trade show installations, while sub-brands like GeForce, Quadro, and Tesla each maintain distinct identities within the parent brand architecture.
Cultural Impact
The NVIDIA logo has become synonymous with high-performance gaming and artificial intelligence, with the green eye appearing in millions of gaming setups worldwide and earning reverence among PC enthusiasts and developers. The company’s “green team” nickname among gamers reflects the logo’s cultural penetration, while NVIDIA’s CEO Jensen Huang’s signature black leather jacket has become as recognizable as the logo itself in technology circles. As NVIDIA emerged as a leader in AI computing and machine learning, the logo’s meaning expanded beyond gaming graphics to represent the infrastructure powering generative AI, autonomous vehicles, and scientific computing breakthroughs across industries.
Clear Space
Maintain adequate clear space around the NVIDIA logo to ensure visual integrity and maximum legibility. The minimum exclusion zone equals the height of the logo's cap height (represented as "x") on all sides. This protective space prevents the logo from appearing cluttered when placed near other graphic elements, text, or page edges.
x
x
x
x
Ratio: 5.4 : 1
ViewBox: 400 × 74
Logo Usage Guidelines
Preserve the integrity of the NVIDIA logo by avoiding unauthorized modifications. Consistent application across all touchpoints strengthens brand recognition and maintains professional standards. The examples below illustrate common misuses that compromise the logo's visual impact and brand identity.
Don't rotate
Don't skew
Don't stretch
Don't recolor
Don't add shadows
Don't crop
Don't outline
Don't place on busy backgrounds
Frequently Asked Questions
- The NVIDIA logo uses 3 colors: NVIDIA Green (#76B900), Black (#000000), and White (#FFFFFF). These values are used consistently across all official NVIDIA brand materials.
- Yes. Click the Download SVG button at the top of this page to get a production-ready vector file. SVG format scales to any size without quality loss, making it ideal for websites, presentations, and print materials.
- The NVIDIA logo was designed by In-house NVIDIA at In-house in 2006. The design has become one of the most recognized marks in the Technology industry.
- Maintain clear space equal to the logo's cap height on all sides. Do not rotate, skew, stretch, recolor, crop, or add effects to the logo. Always use the official SVG file and ensure sufficient contrast with the background.
- A reverse logo is a white or light version designed for use on dark backgrounds. It maintains the same proportions as the primary NVIDIA logo while ensuring legibility on brand-colored surfaces, dark packaging, or apparel.
- The NVIDIA logo uses a sans-serif typeface. For accurate representation, always use the official vector logo rather than attempting to recreate the typography.
- Commercial use of the NVIDIA logo typically requires written permission from NVIDIA. The logo is trademarked intellectual property, so while editorial use and accurate product references are generally permitted, promotional or commercial use needs authorization. Do not alter the logo or use it to imply endorsement.
