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Black

#000000

Black is a warm dark color with the hex code #000000. This muted hue can be represented as RGB 0, 0, 0 in digital design or CMYK 0%, 0%, 0%, 100% for print applications. Find matching Pantone color. Currently, 12 brands use this color in their visual identity, making it a proven choice for professional branding and web design.

Black Color Values

HEX
#000000
RGB
0, 0, 0
HSL
0°, 0%, 0%
CMYK
0, 0, 0, 100

Shades & Tints

Darker Lighter

About this color

Black sits at 0° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 0% saturation and 0% lightness, this muted dark hue offers sophisticated, understated presence.

In digital design, warm colors like Black work well for calls-to-action, accent elements, and creating urgency. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Black in print, the CMYK breakdown of 0%, 0%, 0%, 100% ensures accurate color reproduction. The high black component suggests this color will print deep and rich, though screen appearance may vary from print output.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Black

CSS Variable 

:root {
  --brand-primary: #000000;
  --brand-primary-rgb: 0, 0, 0;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#000000',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 0%
Y: 0%
K: 100%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(0, 0, 0)
rgba(0, 0, 0, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Black

12 brands use this color in their identity

Apple

Technology • Rob Janoff

Goldman Sachs

Finance • In-house Goldman Sachs

LinkedIn

Technology • In-house LinkedIn

Netflix

Technology • Gretel

NVIDIA

Technology • In-house NVIDIA

PayPal

Finance • fuseproject

Pixar

Entertainment • In-house Pixar

SoundCloud

Entertainment • In-house SoundCloud

Tesla

Technology • RO Studio

Tidal

Entertainment • In-house Tidal

Uber

Technology • Wolff Olins

X (Twitter)

Technology • In-house X (Twitter)

Frequently Asked Questions

What color is #000000?
#000000 is Black, a warm dark color with RGB values of 0, 0, 0. It has a hue of 0°, 0% saturation, and 0% lightness in the HSL color space.
What is the RGB value of #000000?
The RGB color code for #000000 is rgb(0, 0, 0). This means it contains 0 red, 0 green, and 0 blue in the RGB color model.
Is Black a warm or cool color?
Black (#000000) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #000000 in CSS?
You can use #000000 in CSS with: background-color: #000000; or color: #000000; or as an RGB value: rgb(0, 0, 0). For print design, use CMYK: 0%, 0%, 0%, 100%.

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