Disney+
Entertainment • In-house (Disney)
Reversed logo Paramount+
ViacomCBS streaming platform anchored by the iconic Paramount mountain peak, serving blockbuster films and live sports.
Paramount+ centers its identity on one of Hollywood’s most enduring symbols: the mountain peak encircled by stars. The 2021 rebrand from CBS All Access leveraged Paramount Pictures’ 110-year heritage, wrapping the iconic mountain in a blue arc that suggests both the original star circle and a streaming play button. The wordmark pairs the timeless mountain with clean sans-serif typography and a vibrant blue that signals premium content.
Logo History
CBS All Access launched in 2014 with limited content and minimal brand equity. The 2021 transformation to Paramount+ represented ViacomCBS’s recognition that the Paramount name carried far more cultural weight than CBS in global markets. The mountain icon, virtually unchanged since 1914, provided instant recognition and cinematic credibility. The addition of the blue arc modernizes the symbol—the 22 stars remain, but the arc creates a forward-leaning dynamism that suggests motion and progress. This design elegantly bridged a century of film history with streaming’s digital future.
Design Philosophy
The mountain peak functions as both heritage symbol and modern icon—its triangular geometry reduces effectively to tiny app icons while maintaining recognition. The blue (#0059F1) matches the sky in countless Paramount film openings, creating subconscious association with theatrical experiences. The gray mountain (#4D4D4D) provides neutral grounding, allowing the blue arc to energize the composition without overwhelming the classic iconography. The clean sans-serif “PARAMOUNT+” wordmark balances the ornate mountain illustration, creating tension between tradition and modernity that defines the service’s content strategy.
Brand Identity
Paramount+ employs tiered branding across its content pillars: Paramount Pictures films, CBS sports and news, Nickelodeon children’s programming, MTV reality shows, and Comedy Central series. The mountain icon unifies these diverse properties under a single umbrella while allowing sub-brands to maintain distinct personalities. The blue accent appears in interface elements and “Paramount+ Original” title cards, creating premium positioning for exclusive content. The visual system must serve both theatrical blockbusters and reality television, requiring flexibility that the simple mountain-and-arc logo accommodates.
Cultural Impact
Paramount+ faces the challenge of late entry into crowded streaming markets—Netflix, Disney+, and HBO Max established strong positions before the 2021 launch. The mountain logo carries recognition but not the emotional connection of Disney’s castle or HBO’s prestige. Live sports, particularly NFL and Champions League soccer, became key differentiators, with the mountain icon appearing during broadcasts to signal streaming availability. The rebrand demonstrated that legacy studio brands could compete in streaming, though Paramount+ continues building cultural relevance beyond its Hollywood history.
Clear Space
Maintain adequate clear space around the Paramount+ logo to ensure visual integrity and maximum legibility. The minimum exclusion zone equals the height of the logo's cap height (represented as "x") on all sides. This protective space prevents the logo from appearing cluttered when placed near other graphic elements, text, or page edges.
x
x
x
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Ratio: 4.4 : 1
ViewBox: 400 × 92
Logo Usage Guidelines
Preserve the integrity of the Paramount+ logo by avoiding unauthorized modifications. Consistent application across all touchpoints strengthens brand recognition and maintains professional standards. The examples below illustrate common misuses that compromise the logo's visual impact and brand identity.
Don't rotate
Don't skew
Don't stretch
Don't recolor
Don't add shadows
Don't crop
Don't outline
Don't place on busy backgrounds
Similar Palettes
Frequently Asked Questions
- The Paramount+ logo uses 3 colors: Paramount Blue (#0059F1), Paramount Gray (#4D4D4D), and White (#FFFFFF). These values are used consistently across all official Paramount+ brand materials.
- Yes. Click the Download SVG button at the top of this page to get a production-ready vector file. SVG format scales to any size without quality loss, making it ideal for websites, presentations, and print materials.
- The Paramount+ logo was designed by In-house (Paramount) at Paramount in 2021. The design has become one of the most recognized marks in the Entertainment industry.
- Maintain clear space equal to the logo's cap height on all sides. Do not rotate, skew, stretch, recolor, crop, or add effects to the logo. Always use the official SVG file and ensure sufficient contrast with the background.
- A reverse logo is a white or light version designed for use on dark backgrounds. It maintains the same proportions as the primary Paramount+ logo while ensuring legibility on brand-colored surfaces, dark packaging, or apparel.
- The Paramount+ logo uses a script typeface. For accurate representation, always use the official vector logo rather than attempting to recreate the typography.
- Commercial use of the Paramount+ logo typically requires written permission from Paramount+. The logo is trademarked intellectual property, so while editorial use and accurate product references are generally permitted, promotional or commercial use needs authorization. Do not alter the logo or use it to imply endorsement.
