Samsung
Technology • In-house Design Team
Reversed logo 
Apple
American multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services.
Brand Colors
Pantone Equivalents
Find pairs →Brand Fonts
The Apple logo is one of the most recognizable corporate symbols in the world. The simple apple silhouette with a bite taken out has remained largely unchanged since 1977.
Logo History
The original Apple logo, designed by Ronald Wayne, depicted Isaac Newton sitting under an apple tree. Rob Janoff’s simplified design replaced it in 1977 and has endured with only color changes.
Design Notes
The “bite” in the apple serves multiple purposes: it prevents the logo from being confused with a cherry, it creates a pleasing visual rhythm, and the word “bite” references computer terminology (“byte”).
Clear Space
Maintain adequate clear space around the Apple logo to ensure visual integrity and maximum legibility. The minimum exclusion zone equals the height of the logo's cap height (represented as "x") on all sides. This protective space prevents the logo from appearing cluttered when placed near other graphic elements, text, or page edges.
x
x
x
x
Ratio: 1 : 1.2
ViewBox: 400 × 491
Logo Usage Guidelines
Preserve the integrity of the Apple logo by avoiding unauthorized modifications. Consistent application across all touchpoints strengthens brand recognition and maintains professional standards. The examples below illustrate common misuses that compromise the logo's visual impact and brand identity.
Don't rotate
Don't skew
Don't stretch
Don't recolor
Don't add shadows
Don't crop
Don't outline
Don't place on busy backgrounds
Frequently Asked Questions
- The Apple logo uses 2 colors: Black (#000000) and Silver (#A2AAAD). The signature Black (#000000) corresponds to Black C in print. These values are used consistently across all official Apple brand materials.
- Yes. Click the Download SVG button at the top of this page to get a production-ready vector file. SVG format scales to any size without quality loss, making it ideal for websites, presentations, and print materials.
- The Apple logo was designed by Rob Janoff at Regis McKenna in 1977. The design has become one of the most recognized marks in the Technology industry.
- Maintain clear space equal to the logo's cap height on all sides. Do not rotate, skew, stretch, recolor, crop, or add effects to the logo. Always use the official SVG file and ensure sufficient contrast with the background.
- A reverse logo is a white or light version designed for use on dark backgrounds. It maintains the same proportions as the primary Apple logo while ensuring legibility on brand-colored surfaces, dark packaging, or apparel.
- The Apple logo uses SF Pro. For accurate representation, always use the official vector logo rather than attempting to recreate the typography.
- Commercial use of the Apple logo typically requires written permission from Apple. The logo is trademarked intellectual property, so while editorial use and accurate product references are generally permitted, promotional or commercial use needs authorization. Do not alter the logo or use it to imply endorsement.
