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Jelly Bean

#347C98

Jelly Bean is a cool medium color with the hex code #347C98. This moderately saturated hue can be represented as RGB 52, 124, 152 in digital design or CMYK 66%, 18%, 0%, 40% for print applications. Find matching Pantone color.

Jelly Bean color values

HEX
#347C98
RGB
52, 124, 152
HSL
197°, 49%, 40%
CMYK
66, 18, 0, 40

Shades & tints

Darker Lighter

About this color

Jelly Bean sits at 197° on the color wheel with 49% saturation and 40% lightness, placing it in the blue segment of the spectrum. The moderate 49% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Jelly Bean is rendered as rgb(52, 124, 152), where the blue channel is highest at 152, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Jelly Bean translates to a CMYK breakdown of 66C 18M 0Y 40K. With a moderate key (40%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Jelly Bean

CSS Variable 

:root {
  --brand-primary: #347C98;
  --brand-primary-rgb: 52, 124, 152;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#347C98',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 66%
M: 18%
Y: 0%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(52, 124, 152)
rgba(52, 124, 152, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 197° on the color wheel

Figma logo
Figma
Salesforce logo
Salesforce
Intel logo
Intel
Snowflake logo
Snowflake

Frequently asked questions

What color is #347C98?
#347C98 is Jelly Bean, a cool medium color with RGB values of 52, 124, 152. It has a hue of 197°, 49% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #347C98?
The RGB color code for #347C98 is rgb(52, 124, 152). This means it contains 52 red, 124 green, and 152 blue in the RGB color model.
Is Jelly Bean a warm or cool color?
Jelly Bean (#347C98) is a cool color with a hue between 120-300° on the color wheel.
How do I use #347C98 in CSS?
You can use #347C98 in CSS with: background-color: #347C98; or color: #347C98; or as an RGB value: rgb(52, 124, 152). For print design, use CMYK: 66%, 18%, 0%, 40%.

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