Plum is a
warm medium color with the hex code #98347C.
This moderately saturated hue can be represented as RGB
152, 52, 124 in digital design or CMYK 0%, 66%, 18%, 40% for print applications.
Find matching Pantone color.
Plum
#98347C
Plum color values
- HEX
- #98347C
- RGB
- 152, 52, 124
- HSL
- 317°, 49%, 40%
- CMYK
- 0, 66, 18, 40
Shades & tints
Darker Lighter
About this color
Plum sits at 317° on the color wheel with 49% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 49% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.
In digital environments, Plum is rendered as rgb(152, 52, 124), where the red channel dominates at 152, giving the color a clear red cast. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.
For print, Plum translates to a CMYK breakdown of 0C 66M 18Y 40K. With a moderate key (40%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Plum
CSS Variable
:root {
--brand-primary: #98347C;
--brand-primary-rgb: 152, 52, 124;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#98347C',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 66%
Y: 18%
K: 40%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(152, 52, 124)
rgba(152, 52, 124, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #98347C?
#98347C is Plum, a warm medium color with RGB values of 152, 52, 124. It has a hue of 317°, 49%
saturation, and 40% lightness in the HSL color
space.
What is the RGB value of #98347C?
The RGB color code for #98347C is rgb(152, 52, 124). This means it contains 152 red,
52 green, and 124 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#98347C) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #98347C in CSS?
You can use #98347C in CSS with:
background-color: #98347C; or color: #98347C; or as an RGB value: rgb(152, 52, 124). For print design, use CMYK: 0%, 66%, 18%, 40%.