Figma

Figma’s logo features five overlapping circles in vibrant colors, creating a visual metaphor for the platform’s revolutionary approach to collaborative design. The interlocking geometry suggests multiple designers working simultaneously on the same file—the core innovation that distinguished Figma from traditional desktop design tools and ultimately led to Adobe’s $20 billion acquisition in 2022.

Logo History

When Figma launched in 2016, its founders Dylan Field and Evan Wallace needed a mark that would communicate their vision of design as a multiplayer activity. The five-circle configuration became both logo and loading animation, with each circle representing a different user cursor collaborating in real-time. This simple geometric system proved infinitely flexible, appearing in Figma’s interface, marketing materials, and community events while maintaining instant recognizability across contexts.

Design Philosophy

The logo’s overlapping circles create a sophisticated color mixing effect where shapes intersect, demonstrating design principles in action. The vibrant palette—red, coral, purple, blue, and green—feels energetic and creative without overwhelming, while the circular geometry suggests inclusivity and endless possibility. Unlike competitor logos that emphasize tools or technical capabilities, Figma’s mark focuses on the human element of design collaboration, positioning the software as a platform for teamwork rather than just individual creativity.

Brand Identity

Figma’s visual language extends the logo’s collaborative spirit through a design system that emphasizes accessibility, clarity, and community. The five brand colors appear throughout the product interface as cursor indicators, allowing teams to instantly identify who’s working where. This functional use of brand colors reinforces Figma’s core value proposition while creating a cohesive visual experience that feels distinctly different from Adobe’s traditional creative suite.

Cultural Impact

Figma’s logo became a symbol of the shift from desktop software to browser-based tools in the design industry. The five circles represented not just multiplayer collaboration but a new generation of designers who expected real-time feedback, version control, and seamless handoff to developers. By making collaborative design feel natural and visual, Figma’s brand identity helped accelerate the industry’s transition to remote work and cross-functional teamwork, fundamentally changing how digital products are created.