Orange is a
warm medium color with the hex code #FF671F.
Also known as
"Dunkin' Orange"
by Dunkin'
.
This vibrant hue can be represented as RGB
255, 103, 31 in digital design or CMYK 0%, 60%, 88%, 0% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Orange
#FF671F aka “Dunkin' Orange” by Dunkin'
Orange color values
- HEX
- #FF671F
- RGB
- 255, 103, 31
- HSL
- 19°, 100%, 56%
- CMYK
- 0, 60, 88, 0
Shades & tints
About this color
Orange sits at 19° on the color wheel with 100% saturation and 56% lightness, placing it in the red segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Orange is rendered as rgb(255, 103, 31), where the red channel dominates at 255, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.
For print, Orange translates to a CMYK breakdown of 0C 60M 88Y 0K. With almost no black ink (0%), this color is built almost entirely from process inks: 60% magenta, 88% yellow. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. In brand applications, this exact value is specified as Dunkin' Orange.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Orange
CSS Variable
:root {
--brand-primary: #FF671F;
--brand-primary-rgb: 255, 103, 31;
} Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#FF671F',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 60%
Y: 88%
K: 0% Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(255, 103, 31)
rgba(255, 103, 31, 0.8) Use RGB notation for compatibility or add alpha channel for transparency.
Brands using Orange
1 brand uses this color in their identity
Brands using similar hue
24 brand s with colors near 19° on the color wheel
Frequently asked questions
What color is #FF671F?
What is the RGB value of #FF671F?
Is Orange a warm or cool color?
How do I use #FF671F in CSS?
background-color: #FF671F; or color: #FF671F; or as an RGB value: rgb(255, 103, 31). For print design, use CMYK: 0%, 60%, 88%, 0%.