Crusta is a
warm medium color with the hex code #F77737.
Also known as
"Instagram Orange"
by Instagram
.
This vibrant hue can be represented as RGB
247, 119, 55 in digital design or CMYK 0%, 52%, 78%, 3% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Crusta
#F77737 aka “Instagram Orange” by Instagram
Crusta color values
- HEX
- #F77737
- RGB
- 247, 119, 55
- HSL
- 20°, 92%, 59%
- CMYK
- 0, 52, 78, 3
Shades & tints
Darker Lighter
About this color
Crusta sits at 20° on the color wheel with 92% saturation and 59% lightness, placing it in the orange-red segment of the spectrum. With saturation at 92%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Crusta is rendered as rgb(247, 119, 55), where the red channel dominates at 247, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.
For print, Crusta translates to a CMYK breakdown of 0C 52M 78Y 3K. With almost no black ink (3%), this color is built almost entirely from process inks: 52% magenta, 78% yellow. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. In brand applications, this exact value is specified as Instagram Orange.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Crusta
CSS Variable
:root {
--brand-primary: #F77737;
--brand-primary-rgb: 247, 119, 55;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#F77737',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 52%
Y: 78%
K: 3%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(247, 119, 55)
rgba(247, 119, 55, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using similar hue
24 brand s with colors near 20° on the color wheel
Frequently asked questions
What color is #F77737?
#F77737 is Crusta, a warm medium color with RGB values of 247, 119, 55. It has a hue of 20°, 92%
saturation, and 59% lightness in the HSL color
space.
What is the RGB value of #F77737?
The RGB color code for #F77737 is rgb(247, 119, 55). This means it contains 247 red,
119 green, and 55 blue in the RGB color model.
Is Crusta a warm or cool color?
Crusta (#F77737) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #F77737 in CSS?
You can use #F77737 in CSS with:
background-color: #F77737; or color: #F77737; or as an RGB value: rgb(247, 119, 55). For print design, use CMYK: 0%, 52%, 78%, 3%.