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Hit Pink

#F39D72

Hit Pink is a warm light color with the hex code #F39D72. This vibrant hue can be represented as RGB 243, 157, 114 in digital design or CMYK 0%, 35%, 53%, 5% for print applications. Find matching Pantone color.

Hit Pink color values

HEX
#F39D72
RGB
243, 157, 114
HSL
20°, 84%, 70%
CMYK
0, 35, 53, 5

About this color

Hit Pink sits at 20° on the color wheel with 84% saturation and 70% lightness, placing it in the orange-red segment of the spectrum. With saturation at 84%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Hit Pink is rendered as rgb(243, 157, 114), where the red channel dominates at 243, creating a strongly red-skewed appearance. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Hit Pink translates to a CMYK breakdown of 0C 35M 53Y 5K. With almost no black ink (5%), this color is built almost entirely from process inks: 35% magenta, 53% yellow. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Hit Pink

CSS Variable

:root {
  --brand-primary: #F39D72;
  --brand-primary-rgb: 243, 157, 114;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#F39D72',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 35%
Y: 53%
K: 5%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(243, 157, 114)
rgba(243, 157, 114, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #F39D72?
#F39D72 is Hit Pink, a warm light color with RGB values of 243, 157, 114. It has a hue of 20°, 84% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #F39D72?
The RGB color code for #F39D72 is rgb(243, 157, 114). This means it contains 243 red, 157 green, and 114 blue in the RGB color model.
Is Hit Pink a warm or cool color?
Hit Pink (#F39D72) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #F39D72 in CSS?
You can use #F39D72 in CSS with: background-color: #F39D72; or color: #F39D72; or as an RGB value: rgb(243, 157, 114). For print design, use CMYK: 0%, 35%, 53%, 5%.