Zest is a
warm medium color with the hex code #F0882D.
Also known as
"Fitz Roy Orange"
by Patagonia
.
This vibrant hue can be represented as RGB
240, 136, 45 in digital design or CMYK 0%, 43%, 81%, 6% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Zest
#F0882D aka “Fitz Roy Orange” by Patagonia
Zest color values
- HEX
- #F0882D
- RGB
- 240, 136, 45
- HSL
- 28°, 87%, 56%
- CMYK
- 0, 43, 81, 6
Shades & tints
Darker Lighter
About this color
Zest sits at 28° on the color wheel with 87% saturation and 56% lightness, placing it in the orange-red segment of the spectrum. With saturation at 87%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Zest is rendered as rgb(240, 136, 45), where the red channel dominates at 240, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.
For print, Zest translates to a CMYK breakdown of 0C 43M 81Y 6K. The low-to-moderate black value (6%) means the color's character in print comes primarily from its yellow ink content (81%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as Fitz Roy Orange.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Zest
CSS Variable
:root {
--brand-primary: #F0882D;
--brand-primary-rgb: 240, 136, 45;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#F0882D',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 43%
Y: 81%
K: 6%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(240, 136, 45)
rgba(240, 136, 45, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using similar hue
24 brand s with colors near 28° on the color wheel
Frequently asked questions
What color is #F0882D?
#F0882D is Zest, a warm medium color with RGB values of 240, 136, 45. It has a hue of 28°, 87%
saturation, and 56% lightness in the HSL color
space.
What is the RGB value of #F0882D?
The RGB color code for #F0882D is rgb(240, 136, 45). This means it contains 240 red,
136 green, and 45 blue in the RGB color model.
Is Zest a warm or cool color?
Zest (#F0882D) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #F0882D in CSS?
You can use #F0882D in CSS with:
background-color: #F0882D; or color: #F0882D; or as an RGB value: rgb(240, 136, 45). For print design, use CMYK: 0%, 43%, 81%, 6%.