Crusta

Q: How do I use #EF7423 in CSS?

You can use #EF7423 in CSS with: background-color: #EF7423; or color: #EF7423; or as an RGB value: rgb(239, 116, 35). For print design, use CMYK: 0%, 51%, 85%, 6%.

#EF7423 aka “IV Orange” by IV Interactive

Crusta is a warm medium color with the hex code #EF7423. Also known as "IV Orange" by IV Interactive . This vibrant hue can be represented as RGB 239, 116, 35 in digital design or CMYK 0%, 51%, 85%, 6% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Crusta color values

HEX: #EF7423
RGB: 239, 116, 35
HSL: 24°, 86%, 54%
CMYK: 0, 51, 85, 6

Shades & tints

Darker Lighter

About this color

Crusta sits at 24° on the color wheel with 86% saturation and 54% lightness, placing it in the orange-red segment of the spectrum. With saturation at 86%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Crusta is rendered as rgb(239, 116, 35), where the red channel dominates at 239, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Crusta translates to a CMYK breakdown of 0C 51M 85Y 6K. The low-to-moderate black value (6%) means the color's character in print comes primarily from its yellow ink content (85%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as IV Orange.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Crusta

CSS Variable

:root {
  --brand-primary: #EF7423;
  --brand-primary-rgb: 239, 116, 35;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#EF7423',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 51%
Y: 85%
K: 6%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(239, 116, 35)
rgba(239, 116, 35, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Crusta

1 brand uses this color in their identity

IV Interactive

Marketing • In-house IV Interactive

Brands using similar hue

24 brand s with colors near 24° on the color wheel

Frequently asked questions

What color is #EF7423?

#EF7423 is Crusta, a warm medium color with RGB values of 239, 116, 35. It has a hue of 24°, 86% saturation, and 54% lightness in the HSL color space.

What is the RGB value of #EF7423?

The RGB color code for #EF7423 is rgb(239, 116, 35). This means it contains 239 red, 116 green, and 35 blue in the RGB color model.

Is Crusta a warm or cool color?

Crusta (#EF7423) is a warm color with a hue between 0-60° or 300-360° on the color wheel.

How do I use #EF7423 in CSS?

You can use #EF7423 in CSS with: background-color: #EF7423; or color: #EF7423; or as an RGB value: rgb(239, 116, 35). For print design, use CMYK: 0%, 51%, 85%, 6%.