Tango

Q: How do I use #EE7523 in CSS?

You can use #EE7523 in CSS with: background-color: #EE7523; or color: #EE7523; or as an RGB value: rgb(238, 117, 35). For print design, use CMYK: 0%, 51%, 85%, 7%.

#EE7523 aka “Chobani Orange” by Chobani

Tango is a warm medium color with the hex code #EE7523. Also known as "Chobani Orange" by Chobani . This vibrant hue can be represented as RGB 238, 117, 35 in digital design or CMYK 0%, 51%, 85%, 7% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Tango color values

HEX: #EE7523
RGB: 238, 117, 35
HSL: 24°, 86%, 54%
CMYK: 0, 51, 85, 7

Shades & tints

Darker Lighter

About this color

Tango sits at 24° on the color wheel with 86% saturation and 54% lightness, placing it in the orange-red segment of the spectrum. With saturation at 86%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Tango is rendered as rgb(238, 117, 35), where the red channel dominates at 238, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Tango translates to a CMYK breakdown of 0C 51M 85Y 7K. The low-to-moderate black value (7%) means the color's character in print comes primarily from its yellow ink content (85%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as Chobani Orange.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Tango

CSS Variable

:root {
  --brand-primary: #EE7523;
  --brand-primary-rgb: 238, 117, 35;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#EE7523',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 51%
Y: 85%
K: 7%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(238, 117, 35)
rgba(238, 117, 35, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Tango

1 brand uses this color in their identity

Chobani

Food & Beverage • In-house Chobani

Brands using similar hue

24 brand s with colors near 24° on the color wheel

Frequently asked questions

What color is #EE7523?

#EE7523 is Tango, a warm medium color with RGB values of 238, 117, 35. It has a hue of 24°, 86% saturation, and 54% lightness in the HSL color space.

What is the RGB value of #EE7523?

The RGB color code for #EE7523 is rgb(238, 117, 35). This means it contains 238 red, 117 green, and 35 blue in the RGB color model.

Is Tango a warm or cool color?

Tango (#EE7523) is a warm color with a hue between 0-60° or 300-360° on the color wheel.

How do I use #EE7523 in CSS?

You can use #EE7523 in CSS with: background-color: #EE7523; or color: #EE7523; or as an RGB value: rgb(238, 117, 35). For print design, use CMYK: 0%, 51%, 85%, 7%.