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Milano Red

#BD1900

Milano Red is a warm dark color with the hex code #BD1900. This vibrant hue can be represented as RGB 189, 25, 0 in digital design or CMYK 0%, 87%, 100%, 26% for print applications. Find matching Pantone color.

Milano Red color values

HEX
#BD1900
RGB
189, 25, 0
HSL
8°, 100%, 37%
CMYK
0, 87, 100, 26

About this color

Milano Red sits at 8° on the color wheel with 100% saturation and 37% lightness, placing it in the red segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Milano Red is rendered as rgb(189, 25, 0), where the red channel dominates at 189, creating a strongly red-skewed appearance. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Milano Red translates to a CMYK breakdown of 0C 87M 100Y 26K. With a moderate key (26%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Milano Red

CSS Variable

:root {
  --brand-primary: #BD1900;
  --brand-primary-rgb: 189, 25, 0;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#BD1900',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 87%
Y: 100%
K: 26%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(189, 25, 0)
rgba(189, 25, 0, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #BD1900?
#BD1900 is Milano Red, a warm dark color with RGB values of 189, 25, 0. It has a hue of 8°, 100% saturation, and 37% lightness in the HSL color space.
What is the RGB value of #BD1900?
The RGB color code for #BD1900 is rgb(189, 25, 0). This means it contains 189 red, 25 green, and 0 blue in the RGB color model.
Is Milano Red a warm or cool color?
Milano Red (#BD1900) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #BD1900 in CSS?
You can use #BD1900 in CSS with: background-color: #BD1900; or color: #BD1900; or as an RGB value: rgb(189, 25, 0). For print design, use CMYK: 0%, 87%, 100%, 26%.