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Paarl

#984B1B

Paarl is a warm dark color with the hex code #984B1B. This vibrant hue can be represented as RGB 152, 75, 27 in digital design or CMYK 0%, 51%, 82%, 40% for print applications. Find matching Pantone color.

Paarl color values

HEX
#984B1B
RGB
152, 75, 27
HSL
23°, 70%, 35%
CMYK
0, 51, 82, 40

Shades & tints

Darker Lighter

About this color

Paarl sits at 23° on the color wheel with 70% saturation and 35% lightness, placing it in the orange-red segment of the spectrum. At 70% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Paarl is rendered as rgb(152, 75, 27), where the red channel dominates at 152, creating a strongly red-skewed appearance. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Paarl translates to a CMYK breakdown of 0C 51M 82Y 40K. With a moderate key (40%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Paarl

CSS Variable 

:root {
  --brand-primary: #984B1B;
  --brand-primary-rgb: 152, 75, 27;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#984B1B',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 51%
Y: 82%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(152, 75, 27)
rgba(152, 75, 27, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 23° on the color wheel

Hermes logo
Hermes
Chobani logo
Chobani
IV Interactive logo
IV Interactive
Mastercard logo
Mastercard

Frequently asked questions

What color is #984B1B?
#984B1B is Paarl, a warm dark color with RGB values of 152, 75, 27. It has a hue of 23°, 70% saturation, and 35% lightness in the HSL color space.
What is the RGB value of #984B1B?
The RGB color code for #984B1B is rgb(152, 75, 27). This means it contains 152 red, 75 green, and 27 blue in the RGB color model.
Is Paarl a warm or cool color?
Paarl (#984B1B) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #984B1B in CSS?
You can use #984B1B in CSS with: background-color: #984B1B; or color: #984B1B; or as an RGB value: rgb(152, 75, 27). For print design, use CMYK: 0%, 51%, 82%, 40%.

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