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Amethyst

#974AB5

Amethyst is a cool medium color with the hex code #974AB5. This moderately saturated hue can be represented as RGB 151, 74, 181 in digital design or CMYK 17%, 59%, 0%, 29% for print applications. Find matching Pantone color.

Amethyst color values

HEX
#974AB5
RGB
151, 74, 181
HSL
283°, 42%, 50%
CMYK
17, 59, 0, 29

About this color

Amethyst sits at 283° on the color wheel with 42% saturation and 50% lightness, placing it in the blue-violet segment of the spectrum. The moderate 42% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Amethyst is rendered as rgb(151, 74, 181), where the blue channel is highest at 181, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Amethyst translates to a CMYK breakdown of 17C 59M 0Y 29K. With a moderate key (29%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Amethyst

CSS Variable

:root {
  --brand-primary: #974AB5;
  --brand-primary-rgb: 151, 74, 181;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#974AB5',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 17%
M: 59%
Y: 0%
K: 29%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(151, 74, 181)
rgba(151, 74, 181, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 283° on the color wheel

Frequently asked questions

What color is #974AB5?
#974AB5 is Amethyst, a cool medium color with RGB values of 151, 74, 181. It has a hue of 283°, 42% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #974AB5?
The RGB color code for #974AB5 is rgb(151, 74, 181). This means it contains 151 red, 74 green, and 181 blue in the RGB color model.
Is Amethyst a warm or cool color?
Amethyst (#974AB5) is a cool color with a hue between 120-300° on the color wheel.
How do I use #974AB5 in CSS?
You can use #974AB5 in CSS with: background-color: #974AB5; or color: #974AB5; or as an RGB value: rgb(151, 74, 181). For print design, use CMYK: 17%, 59%, 0%, 29%.