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Apple

#68B54A

Apple is a neutral medium color with the hex code #68B54A. This moderately saturated hue can be represented as RGB 104, 181, 74 in digital design or CMYK 43%, 0%, 59%, 29% for print applications. Find matching Pantone color.

Apple color values

HEX
#68B54A
RGB
104, 181, 74
HSL
103°, 42%, 50%
CMYK
43, 0, 59, 29

Shades & tints

Darker Lighter

About this color

Apple sits at 103° on the color wheel with 42% saturation and 50% lightness, placing it in the green segment of the spectrum. The moderate 42% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Apple is rendered as rgb(104, 181, 74), where the green channel leads at 181, producing a distinctly green-dominant tone. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Apple translates to a CMYK breakdown of 43C 0M 59Y 29K. With a moderate key (29%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Apple

CSS Variable 

:root {
  --brand-primary: #68B54A;
  --brand-primary-rgb: 104, 181, 74;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#68B54A',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 43%
M: 0%
Y: 59%
K: 29%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(104, 181, 74)
rgba(104, 181, 74, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

7 brand s with colors near 103° on the color wheel

Pixar logo
Pixar
Wise logo
Wise
Heineken logo
Heineken
Rivian logo
Rivian

Frequently asked questions

What color is #68B54A?
#68B54A is Apple, a neutral medium color with RGB values of 104, 181, 74. It has a hue of 103°, 42% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #68B54A?
The RGB color code for #68B54A is rgb(104, 181, 74). This means it contains 104 red, 181 green, and 74 blue in the RGB color model.
Is Apple a warm or cool color?
Apple (#68B54A) is a neutral color, sitting between warm and cool on the color wheel.
How do I use #68B54A in CSS?
You can use #68B54A in CSS with: background-color: #68B54A; or color: #68B54A; or as an RGB value: rgb(104, 181, 74). For print design, use CMYK: 43%, 0%, 59%, 29%.

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