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Red Berry

#8B0000 aka “Muji Red” by Muji

Red Berry is a warm dark color with the hex code #8B0000. Also known as "Muji Red" by Muji . This vibrant hue can be represented as RGB 139, 0, 0 in digital design or CMYK 0%, 100%, 100%, 45% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Red Berry color values

HEX
#8B0000
RGB
139, 0, 0
HSL
0°, 100%, 27%
CMYK
0, 100, 100, 45

About this color

Red Berry sits at 0° on the color wheel with 100% saturation and 27% lightness, placing it in the red segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Red Berry is rendered as rgb(139, 0, 0), where the red channel dominates at 139, creating a strongly red-skewed appearance. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Red Berry translates to a CMYK breakdown of 0C 100M 100Y 45K. With a moderate key (45%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. In brand applications, this exact value is specified as Muji Red.

How to use Red Berry

CSS Variable

:root {
  --brand-primary: #8B0000;
  --brand-primary-rgb: 139, 0, 0;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#8B0000',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 100%
Y: 100%
K: 45%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(139, 0, 0)
rgba(139, 0, 0, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Red Berry

1 brand uses this color in their identity

Frequently asked questions

What color is #8B0000?
#8B0000 is Red Berry, a warm dark color with RGB values of 139, 0, 0. It has a hue of 0°, 100% saturation, and 27% lightness in the HSL color space.
What is the RGB value of #8B0000?
The RGB color code for #8B0000 is rgb(139, 0, 0). This means it contains 139 red, 0 green, and 0 blue in the RGB color model.
Is Red Berry a warm or cool color?
Red Berry (#8B0000) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #8B0000 in CSS?
You can use #8B0000 in CSS with: background-color: #8B0000; or color: #8B0000; or as an RGB value: rgb(139, 0, 0). For print design, use CMYK: 0%, 100%, 100%, 45%.