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Red Berry

#990000

Red Berry is a warm dark color with the hex code #990000. This vibrant hue can be represented as RGB 153, 0, 0 in digital design or CMYK 0%, 100%, 100%, 40% for print applications. Find matching Pantone color.

Red Berry color values

HEX
#990000
RGB
153, 0, 0
HSL
0°, 100%, 30%
CMYK
0, 100, 100, 40

Shades & tints

Darker Lighter

About this color

Red Berry sits at 0° on the color wheel with 100% saturation and 30% lightness, placing it in the red segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Red Berry is rendered as rgb(153, 0, 0), where the red channel dominates at 153, creating a strongly red-skewed appearance. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Red Berry translates to a CMYK breakdown of 0C 100M 100Y 40K. With a moderate key (40%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Red Berry

CSS Variable 

:root {
  --brand-primary: #990000;
  --brand-primary-rgb: 153, 0, 0;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#990000',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 100%
Y: 100%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(153, 0, 0)
rgba(153, 0, 0, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 0° on the color wheel

CNN logo
CNN
Ducati logo
Ducati
Ferrari logo
Ferrari
Honda logo
Honda

Frequently asked questions

What color is #990000?
#990000 is Red Berry, a warm dark color with RGB values of 153, 0, 0. It has a hue of 0°, 100% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #990000?
The RGB color code for #990000 is rgb(153, 0, 0). This means it contains 153 red, 0 green, and 0 blue in the RGB color model.
Is Red Berry a warm or cool color?
Red Berry (#990000) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #990000 in CSS?
You can use #990000 in CSS with: background-color: #990000; or color: #990000; or as an RGB value: rgb(153, 0, 0). For print design, use CMYK: 0%, 100%, 100%, 40%.

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