Purple

Q: How do I use #771DAF in CSS?

You can use #771DAF in CSS with: background-color: #771DAF; or color: #771DAF; or as an RGB value: rgb(119, 29, 175). For print design, use CMYK: 32%, 83%, 0%, 31%.

#771DAF

Purple is a cool medium color with the hex code #771DAF. This vibrant hue can be represented as RGB 119, 29, 175 in digital design or CMYK 32%, 83%, 0%, 31% for print applications. Find matching Pantone color.

Purple color values

HEX: #771DAF
RGB: 119, 29, 175
HSL: 277°, 72%, 40%
CMYK: 32, 83, 0, 31

Shades & tints

Darker Lighter

About this color

Purple sits at 277° on the color wheel with 72% saturation and 40% lightness, placing it in the blue-violet segment of the spectrum. At 72% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple is rendered as rgb(119, 29, 175), where the blue channel is highest at 175, anchoring the color in the cool register. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Purple translates to a CMYK breakdown of 32C 83M 0Y 31K. With a moderate key (31%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Purple

CSS Variable

:root {
  --brand-primary: #771DAF;
  --brand-primary-rgb: 119, 29, 175;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#771DAF',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 32%
M: 83%
Y: 0%
K: 31%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(119, 29, 175)
rgba(119, 29, 175, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 277° on the color wheel

Frequently asked questions

What color is #771DAF?

#771DAF is Purple, a cool medium color with RGB values of 119, 29, 175. It has a hue of 277°, 72% saturation, and 40% lightness in the HSL color space.

What is the RGB value of #771DAF?

The RGB color code for #771DAF is rgb(119, 29, 175). This means it contains 119 red, 29 green, and 175 blue in the RGB color model.

Is Purple a warm or cool color?

Purple (#771DAF) is a cool color with a hue between 120-300° on the color wheel.

How do I use #771DAF in CSS?

You can use #771DAF in CSS with: background-color: #771DAF; or color: #771DAF; or as an RGB value: rgb(119, 29, 175). For print design, use CMYK: 32%, 83%, 0%, 31%.