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Purple

#AF1D9E

Purple is a warm medium color with the hex code #AF1D9E. This vibrant hue can be represented as RGB 175, 29, 158 in digital design or CMYK 0%, 83%, 10%, 31% for print applications. Find matching Pantone color.

Purple Color Values

HEX
#AF1D9E
RGB
175, 29, 158
HSL
307°, 72%, 40%
CMYK
0, 83, 10, 31

Shades & Tints

Darker Lighter

About this color

Purple sits at 307° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 72% saturation and 40% lightness, this vibrant medium hue balances visibility with restraint.

In digital design, warm colors like Purple work well for calls-to-action, accent elements, and creating urgency. Medium-toned colors offer versatility across both light and dark design themes.

When using Purple in print, the CMYK breakdown of 0%, 83%, 10%, 31% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Purple

CSS Variable 

:root {
  --brand-primary: #AF1D9E;
  --brand-primary-rgb: 175, 29, 158;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#AF1D9E',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 83%
Y: 10%
K: 31%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(175, 29, 158)
rgba(175, 29, 158, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

1 brand with colors near 307° on the color wheel

Nubank logo
Nubank

Frequently Asked Questions

What color is #AF1D9E?
#AF1D9E is Purple, a warm medium color with RGB values of 175, 29, 158. It has a hue of 307°, 72% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #AF1D9E?
The RGB color code for #AF1D9E is rgb(175, 29, 158). This means it contains 175 red, 29 green, and 158 blue in the RGB color model.
Is Purple a warm or cool color?
Purple (#AF1D9E) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #AF1D9E in CSS?
You can use #AF1D9E in CSS with: background-color: #AF1D9E; or color: #AF1D9E; or as an RGB value: rgb(175, 29, 158). For print design, use CMYK: 0%, 83%, 10%, 31%.

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