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Gold

#AF771D

Gold is a warm medium color with the hex code #AF771D. This vibrant hue can be represented as RGB 175, 119, 29 in digital design or CMYK 0%, 32%, 83%, 31% for print applications. Find matching Pantone color.

Gold Color Values

HEX
#AF771D
RGB
175, 119, 29
HSL
37°, 72%, 40%
CMYK
0, 32, 83, 31

Shades & Tints

Darker Lighter

About this color

Gold sits at 37° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 72% saturation and 40% lightness, this vibrant medium hue balances visibility with restraint.

In digital design, warm colors like Gold work well for calls-to-action, accent elements, and creating urgency. Medium-toned colors offer versatility across both light and dark design themes.

When using Gold in print, the CMYK breakdown of 0%, 32%, 83%, 31% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Gold

CSS Variable 

:root {
  --brand-primary: #AF771D;
  --brand-primary-rgb: 175, 119, 29;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#AF771D',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 32%
Y: 83%
K: 31%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(175, 119, 29)
rgba(175, 119, 29, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

10 brand s with colors near 37° on the color wheel

Amazon logo
Amazon
Mastercard logo
Mastercard
Slack logo
Slack
Microsoft logo
Microsoft

Frequently Asked Questions

What color is #AF771D?
#AF771D is Gold, a warm medium color with RGB values of 175, 119, 29. It has a hue of 37°, 72% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #AF771D?
The RGB color code for #AF771D is rgb(175, 119, 29). This means it contains 175 red, 119 green, and 29 blue in the RGB color model.
Is Gold a warm or cool color?
Gold (#AF771D) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #AF771D in CSS?
You can use #AF771D in CSS with: background-color: #AF771D; or color: #AF771D; or as an RGB value: rgb(175, 119, 29). For print design, use CMYK: 0%, 32%, 83%, 31%.

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