Malibu is a
cool light color with the hex code #72C1F3.
This vibrant hue can be represented as RGB
114, 193, 243 in digital design or CMYK 53%, 21%, 0%, 5% for print applications.
Find matching Pantone color.
Malibu
#72C1F3
Malibu color values
- HEX
- #72C1F3
- RGB
- 114, 193, 243
- HSL
- 203°, 84%, 70%
- CMYK
- 53, 21, 0, 5
Shades & tints
Darker Lighter
About this color
Malibu sits at 203° on the color wheel with 84% saturation and 70% lightness, placing it in the blue segment of the spectrum. With saturation at 84%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Malibu is rendered as rgb(114, 193, 243), where the blue channel is highest at 243, anchoring the color in the cool register. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.
For print, Malibu translates to a CMYK breakdown of 53C 21M 0Y 5K. With almost no black ink (5%), this color is built almost entirely from process inks: 53% cyan, 21% magenta. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Malibu
CSS Variable
:root {
--brand-primary: #72C1F3;
--brand-primary-rgb: 114, 193, 243;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#72C1F3',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 53%
M: 21%
Y: 0%
K: 5%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(114, 193, 243)
rgba(114, 193, 243, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
