Royal Purple

Q: How do I use #723F97 in CSS?

You can use #723F97 in CSS with: background-color: #723F97; or color: #723F97; or as an RGB value: rgb(114, 63, 151). For print design, use CMYK: 25%, 58%, 0%, 41%.

#723F97

Royal Purple is a cool medium color with the hex code #723F97. This moderately saturated hue can be represented as RGB 114, 63, 151 in digital design or CMYK 25%, 58%, 0%, 41% for print applications. Find matching Pantone color.

Royal Purple color values

HEX: #723F97
RGB: 114, 63, 151
HSL: 275°, 41%, 42%
CMYK: 25, 58, 0, 41

Shades & tints

Darker Lighter

About this color

Royal Purple sits at 275° on the color wheel with 41% saturation and 42% lightness, placing it in the blue-violet segment of the spectrum. The moderate 41% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Royal Purple is rendered as rgb(114, 63, 151), where the blue channel is highest at 151, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Royal Purple translates to a CMYK breakdown of 25C 58M 0Y 41K. With a moderate key (41%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Royal Purple

CSS Variable

:root {
  --brand-primary: #723F97;
  --brand-primary-rgb: 114, 63, 151;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#723F97',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 25%
M: 58%
Y: 0%
K: 41%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(114, 63, 151)
rgba(114, 63, 151, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 275° on the color wheel

Frequently asked questions

What color is #723F97?

#723F97 is Royal Purple, a cool medium color with RGB values of 114, 63, 151. It has a hue of 275°, 41% saturation, and 42% lightness in the HSL color space.

What is the RGB value of #723F97?

The RGB color code for #723F97 is rgb(114, 63, 151). This means it contains 114 red, 63 green, and 151 blue in the RGB color model.

Is Royal Purple a warm or cool color?

Royal Purple (#723F97) is a cool color with a hue between 120-300° on the color wheel.

How do I use #723F97 in CSS?

You can use #723F97 in CSS with: background-color: #723F97; or color: #723F97; or as an RGB value: rgb(114, 63, 151). For print design, use CMYK: 25%, 58%, 0%, 41%.