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Driftwood

#97723F

Driftwood is a warm medium color with the hex code #97723F. This moderately saturated hue can be represented as RGB 151, 114, 63 in digital design or CMYK 0%, 25%, 58%, 41% for print applications. Find matching Pantone color.

Driftwood color values

HEX
#97723F
RGB
151, 114, 63
HSL
35°, 41%, 42%
CMYK
0, 25, 58, 41

About this color

Driftwood sits at 35° on the color wheel with 41% saturation and 42% lightness, placing it in the orange-red segment of the spectrum. The moderate 41% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Driftwood is rendered as rgb(151, 114, 63), where the red channel dominates at 151, giving the color a clear red cast. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Driftwood translates to a CMYK breakdown of 0C 25M 58Y 41K. With a moderate key (41%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Driftwood

CSS Variable

:root {
  --brand-primary: #97723F;
  --brand-primary-rgb: 151, 114, 63;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#97723F',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 25%
Y: 58%
K: 41%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(151, 114, 63)
rgba(151, 114, 63, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #97723F?
#97723F is Driftwood, a warm medium color with RGB values of 151, 114, 63. It has a hue of 35°, 41% saturation, and 42% lightness in the HSL color space.
What is the RGB value of #97723F?
The RGB color code for #97723F is rgb(151, 114, 63). This means it contains 151 red, 114 green, and 63 blue in the RGB color model.
Is Driftwood a warm or cool color?
Driftwood (#97723F) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #97723F in CSS?
You can use #97723F in CSS with: background-color: #97723F; or color: #97723F; or as an RGB value: rgb(151, 114, 63). For print design, use CMYK: 0%, 25%, 58%, 41%.