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Plum

#973F90

Plum is a warm medium color with the hex code #973F90. This moderately saturated hue can be represented as RGB 151, 63, 144 in digital design or CMYK 0%, 58%, 5%, 41% for print applications. Find matching Pantone color.

Plum color values

HEX
#973F90
RGB
151, 63, 144
HSL
305°, 41%, 42%
CMYK
0, 58, 5, 41

Shades & tints

Darker Lighter

About this color

Plum sits at 305° on the color wheel with 41% saturation and 42% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 41% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Plum is rendered as rgb(151, 63, 144), where the red channel dominates at 151, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Plum translates to a CMYK breakdown of 0C 58M 5Y 41K. With a moderate key (41%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #973F90;
  --brand-primary-rgb: 151, 63, 144;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#973F90',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 58%
Y: 5%
K: 41%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(151, 63, 144)
rgba(151, 63, 144, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 305° on the color wheel

Dunkin' logo
Dunkin'
Nubank logo
Nubank

Frequently asked questions

What color is #973F90?
#973F90 is Plum, a warm medium color with RGB values of 151, 63, 144. It has a hue of 305°, 41% saturation, and 42% lightness in the HSL color space.
What is the RGB value of #973F90?
The RGB color code for #973F90 is rgb(151, 63, 144). This means it contains 151 red, 63 green, and 144 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#973F90) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #973F90 in CSS?
You can use #973F90 in CSS with: background-color: #973F90; or color: #973F90; or as an RGB value: rgb(151, 63, 144). For print design, use CMYK: 0%, 58%, 5%, 41%.

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