Daisy Bush is a
cool dark color with the hex code #4A1A96.
Also known as
"Deep Violet"
by Canva
.
This vibrant hue can be represented as RGB
74, 26, 150 in digital design or CMYK 51%, 83%, 0%, 41% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Daisy Bush
#4A1A96 aka “Deep Violet” by Canva
Daisy Bush color values
- HEX
- #4A1A96
- RGB
- 74, 26, 150
- HSL
- 263°, 70%, 35%
- CMYK
- 51, 83, 0, 41
Shades & tints
Darker Lighter
About this color
Daisy Bush sits at 263° on the color wheel with 70% saturation and 35% lightness, placing it in the blue-violet segment of the spectrum. At 70% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. The lower lightness gives it weight and depth, lending gravity to any palette it enters.
In digital environments, Daisy Bush is rendered as rgb(74, 26, 150), where the blue channel is highest at 150, producing a strongly blue character. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.
For print, Daisy Bush translates to a CMYK breakdown of 51C 83M 0Y 41K. With a moderate key (41%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. In brand applications, this exact value is specified as Deep Violet.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Daisy Bush
CSS Variable
:root {
--brand-primary: #4A1A96;
--brand-primary-rgb: 74, 26, 150;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#4A1A96',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 51%
M: 83%
Y: 0%
K: 41%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(74, 26, 150)
rgba(74, 26, 150, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #4A1A96?
#4A1A96 is Daisy Bush, a cool dark color with RGB values of 74, 26, 150. It has a hue of 263°, 70%
saturation, and 35% lightness in the HSL color
space.
What is the RGB value of #4A1A96?
The RGB color code for #4A1A96 is rgb(74, 26, 150). This means it contains 74 red,
26 green, and 150 blue in the RGB color model.
Is Daisy Bush a warm or cool color?
Daisy Bush (#4A1A96) is a cool color with a hue between 120-300° on the color wheel.
How do I use #4A1A96 in CSS?
You can use #4A1A96 in CSS with:
background-color: #4A1A96; or color: #4A1A96; or as an RGB value: rgb(74, 26, 150). For print design, use CMYK: 51%, 83%, 0%, 41%.