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Violet Eggplant

#891B98

Violet Eggplant is a cool dark color with the hex code #891B98. This vibrant hue can be represented as RGB 137, 27, 152 in digital design or CMYK 10%, 82%, 0%, 40% for print applications. Find matching Pantone color.

Violet Eggplant color values

HEX
#891B98
RGB
137, 27, 152
HSL
293°, 70%, 35%
CMYK
10, 82, 0, 40

About this color

Violet Eggplant sits at 293° on the color wheel with 70% saturation and 35% lightness, placing it in the violet-magenta segment of the spectrum. At 70% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Violet Eggplant is rendered as rgb(137, 27, 152), where the blue channel is highest at 152, though it sits close to the other channels. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Violet Eggplant translates to a CMYK breakdown of 10C 82M 0Y 40K. With a moderate key (40%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Violet Eggplant

CSS Variable

:root {
  --brand-primary: #891B98;
  --brand-primary-rgb: 137, 27, 152;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#891B98',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 10%
M: 82%
Y: 0%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(137, 27, 152)
rgba(137, 27, 152, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

4 brand s with colors near 293° on the color wheel

Frequently asked questions

What color is #891B98?
#891B98 is Violet Eggplant, a cool dark color with RGB values of 137, 27, 152. It has a hue of 293°, 70% saturation, and 35% lightness in the HSL color space.
What is the RGB value of #891B98?
The RGB color code for #891B98 is rgb(137, 27, 152). This means it contains 137 red, 27 green, and 152 blue in the RGB color model.
Is Violet Eggplant a warm or cool color?
Violet Eggplant (#891B98) is a cool color with a hue between 120-300° on the color wheel.
How do I use #891B98 in CSS?
You can use #891B98 in CSS with: background-color: #891B98; or color: #891B98; or as an RGB value: rgb(137, 27, 152). For print design, use CMYK: 10%, 82%, 0%, 40%.