Picton Blue is a
cool medium color with the hex code #29B5E8.
Also known as
"Snowflake Blue"
by Snowflake
.
This vibrant hue can be represented as RGB
41, 181, 232 in digital design or CMYK 82%, 22%, 0%, 9% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Picton Blue
#29B5E8 aka “Snowflake Blue” by Snowflake
Picton Blue color values
- HEX
- #29B5E8
- RGB
- 41, 181, 232
- HSL
- 196°, 81%, 54%
- CMYK
- 82, 22, 0, 9
Shades & tints
Darker Lighter
About this color
Picton Blue sits at 196° on the color wheel with 81% saturation and 54% lightness, placing it in the blue segment of the spectrum. With saturation at 81%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Picton Blue is rendered as rgb(41, 181, 232), where the blue channel is highest at 232, anchoring the color in the cool register. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.
For print, Picton Blue translates to a CMYK breakdown of 82C 22M 0Y 9K. The low-to-moderate black value (9%) means the color's character in print comes primarily from its cyan ink content (82%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as Snowflake Blue.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Picton Blue
CSS Variable
:root {
--brand-primary: #29B5E8;
--brand-primary-rgb: 41, 181, 232;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#29B5E8',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 82%
M: 22%
Y: 0%
K: 9%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(41, 181, 232)
rgba(41, 181, 232, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using Picton Blue
1 brand uses this color in their identity
Brands using similar hue
24 brand s with colors near 196° on the color wheel
Frequently asked questions
What color is #29B5E8?
#29B5E8 is Picton Blue, a cool medium color with RGB values of 41, 181, 232. It has a hue of 196°, 81%
saturation, and 54% lightness in the HSL color
space.
What is the RGB value of #29B5E8?
The RGB color code for #29B5E8 is rgb(41, 181, 232). This means it contains 41 red,
181 green, and 232 blue in the RGB color model.
Is Picton Blue a warm or cool color?
Picton Blue (#29B5E8) is a cool color with a hue between 120-300° on the color wheel.
How do I use #29B5E8 in CSS?
You can use #29B5E8 in CSS with:
background-color: #29B5E8; or color: #29B5E8; or as an RGB value: rgb(41, 181, 232). For print design, use CMYK: 82%, 22%, 0%, 9%.