Amazon is a
cool dark color with the hex code #267352.
This moderately saturated hue can be represented as RGB
38, 115, 82 in digital design or CMYK 67%, 0%, 29%, 55% for print applications.
Find matching Pantone color.
Amazon
#267352
Amazon color values
- HEX
- #267352
- RGB
- 38, 115, 82
- HSL
- 154°, 50%, 30%
- CMYK
- 67, 0, 29, 55
Shades & tints
About this color
Amazon sits at 154° on the color wheel with 50% saturation and 30% lightness, placing it in the cyan segment of the spectrum. The moderate 50% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.
In digital environments, Amazon is rendered as rgb(38, 115, 82), where the green channel leads at 115, pulling the color toward the green-yellow axis. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.
For print, Amazon translates to a CMYK breakdown of 67C 0M 29Y 55K. A substantial black component (55%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Amazon
CSS Variable
:root {
--brand-primary: #267352;
--brand-primary-rgb: 38, 115, 82;
} Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#267352',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 67%
M: 0%
Y: 29%
K: 55% Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(38, 115, 82)
rgba(38, 115, 82, 0.8) Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #267352?
What is the RGB value of #267352?
Is Amazon a warm or cool color?
How do I use #267352 in CSS?
background-color: #267352; or color: #267352; or as an RGB value: rgb(38, 115, 82). For print design, use CMYK: 67%, 0%, 29%, 55%.