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Plum

#73266E

Plum is a warm dark color with the hex code #73266E. This moderately saturated hue can be represented as RGB 115, 38, 110 in digital design or CMYK 0%, 67%, 4%, 55% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#73266E
RGB
115, 38, 110
HSL
304°, 50%, 30%
CMYK
0, 67, 4, 55

Shades & Tints

Darker Lighter

About this color

Plum sits at 304° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 50% saturation and 30% lightness, this moderately saturated dark hue balances visibility with restraint.

In digital design, warm colors like Plum work well for calls-to-action, accent elements, and creating urgency. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Plum in print, the CMYK breakdown of 0%, 67%, 4%, 55% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #73266E;
  --brand-primary-rgb: 115, 38, 110;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#73266E',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 67%
Y: 4%
K: 55%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(115, 38, 110)
rgba(115, 38, 110, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

1 brand with colors near 304° on the color wheel

Nubank logo
Nubank

Frequently Asked Questions

What color is #73266E?
#73266E is Plum, a warm dark color with RGB values of 115, 38, 110. It has a hue of 304°, 50% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #73266E?
The RGB color code for #73266E is rgb(115, 38, 110). This means it contains 115 red, 38 green, and 110 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#73266E) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #73266E in CSS?
You can use #73266E in CSS with: background-color: #73266E; or color: #73266E; or as an RGB value: rgb(115, 38, 110). For print design, use CMYK: 0%, 67%, 4%, 55%.

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