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Curious Blue

#1BA9F5 aka “Elastic Blue” by Elastic

Curious Blue is a cool medium color with the hex code #1BA9F5. Also known as "Elastic Blue" by Elastic . This vibrant hue can be represented as RGB 27, 169, 245 in digital design or CMYK 89%, 31%, 0%, 4% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Curious Blue color values

HEX
#1BA9F5
RGB
27, 169, 245
HSL
201°, 92%, 53%
CMYK
89, 31, 0, 4

About this color

Curious Blue sits at 201° on the color wheel with 92% saturation and 53% lightness, placing it in the blue segment of the spectrum. With saturation at 92%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Curious Blue is rendered as rgb(27, 169, 245), where the blue channel is highest at 245, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Curious Blue translates to a CMYK breakdown of 89C 31M 0Y 4K. With almost no black ink (4%), this color is built almost entirely from process inks: 89% cyan, 31% magenta. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. In brand applications, this exact value is specified as Elastic Blue.

How to use Curious Blue

CSS Variable

:root {
  --brand-primary: #1BA9F5;
  --brand-primary-rgb: 27, 169, 245;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#1BA9F5',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 89%
M: 31%
Y: 0%
K: 4%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(27, 169, 245)
rgba(27, 169, 245, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Curious Blue

1 brand uses this color in their identity

Frequently asked questions

What color is #1BA9F5?
#1BA9F5 is Curious Blue, a cool medium color with RGB values of 27, 169, 245. It has a hue of 201°, 92% saturation, and 53% lightness in the HSL color space.
What is the RGB value of #1BA9F5?
The RGB color code for #1BA9F5 is rgb(27, 169, 245). This means it contains 27 red, 169 green, and 245 blue in the RGB color model.
Is Curious Blue a warm or cool color?
Curious Blue (#1BA9F5) is a cool color with a hue between 120-300° on the color wheel.
How do I use #1BA9F5 in CSS?
You can use #1BA9F5 in CSS with: background-color: #1BA9F5; or color: #1BA9F5; or as an RGB value: rgb(27, 169, 245). For print design, use CMYK: 89%, 31%, 0%, 4%.