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Apple

#12BA4A

Apple is a cool medium color with the hex code #12BA4A. This vibrant hue can be represented as RGB 18, 186, 74 in digital design or CMYK 90%, 0%, 60%, 27% for print applications. Find matching Pantone color.

Apple color values

HEX
#12BA4A
RGB
18, 186, 74
HSL
140°, 82%, 40%
CMYK
90, 0, 60, 27

About this color

Apple sits at 140° on the color wheel with 82% saturation and 40% lightness, placing it in the green segment of the spectrum. With saturation at 82%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Apple is rendered as rgb(18, 186, 74), where the green channel leads at 186, producing a distinctly green-dominant tone. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Apple translates to a CMYK breakdown of 90C 0M 60Y 27K. With a moderate key (27%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Apple

CSS Variable

:root {
  --brand-primary: #12BA4A;
  --brand-primary-rgb: 18, 186, 74;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#12BA4A',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 90%
M: 0%
Y: 60%
K: 27%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(18, 186, 74)
rgba(18, 186, 74, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #12BA4A?
#12BA4A is Apple, a cool medium color with RGB values of 18, 186, 74. It has a hue of 140°, 82% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #12BA4A?
The RGB color code for #12BA4A is rgb(18, 186, 74). This means it contains 18 red, 186 green, and 74 blue in the RGB color model.
Is Apple a warm or cool color?
Apple (#12BA4A) is a cool color with a hue between 120-300° on the color wheel.
How do I use #12BA4A in CSS?
You can use #12BA4A in CSS with: background-color: #12BA4A; or color: #12BA4A; or as an RGB value: rgb(18, 186, 74). For print design, use CMYK: 90%, 0%, 60%, 27%.