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Purple Heart

#4A12BA

Purple Heart is a cool medium color with the hex code #4A12BA. This vibrant hue can be represented as RGB 74, 18, 186 in digital design or CMYK 60%, 90%, 0%, 27% for print applications. Find matching Pantone color.

Purple Heart color values

HEX
#4A12BA
RGB
74, 18, 186
HSL
260°, 82%, 40%
CMYK
60, 90, 0, 27

Shades & tints

Darker Lighter

About this color

Purple Heart sits at 260° on the color wheel with 82% saturation and 40% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 82%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple Heart is rendered as rgb(74, 18, 186), where the blue channel is highest at 186, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Purple Heart translates to a CMYK breakdown of 60C 90M 0Y 27K. With a moderate key (27%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Purple Heart

CSS Variable 

:root {
  --brand-primary: #4A12BA;
  --brand-primary-rgb: 74, 18, 186;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#4A12BA',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 60%
M: 90%
Y: 0%
K: 27%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(74, 18, 186)
rgba(74, 18, 186, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

14 brand s with colors near 260° on the color wheel

Canva logo
Canva
Patagonia logo
Patagonia
Twitch logo
Twitch
GitLab logo
GitLab

Frequently asked questions

What color is #4A12BA?
#4A12BA is Purple Heart, a cool medium color with RGB values of 74, 18, 186. It has a hue of 260°, 82% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #4A12BA?
The RGB color code for #4A12BA is rgb(74, 18, 186). This means it contains 74 red, 18 green, and 186 blue in the RGB color model.
Is Purple Heart a warm or cool color?
Purple Heart (#4A12BA) is a cool color with a hue between 120-300° on the color wheel.
How do I use #4A12BA in CSS?
You can use #4A12BA in CSS with: background-color: #4A12BA; or color: #4A12BA; or as an RGB value: rgb(74, 18, 186). For print design, use CMYK: 60%, 90%, 0%, 27%.

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