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Pacific Blue

#04A7C8

Pacific Blue is a cool medium color with the hex code #04A7C8. This vibrant hue can be represented as RGB 4, 167, 200 in digital design or CMYK 98%, 16%, 0%, 22% for print applications. Find matching Pantone color.

Pacific Blue color values

HEX
#04A7C8
RGB
4, 167, 200
HSL
190°, 96%, 40%
CMYK
98, 16, 0, 22

Shades & tints

Darker Lighter

About this color

Pacific Blue sits at 190° on the color wheel with 96% saturation and 40% lightness, placing it in the cyan segment of the spectrum. With saturation at 96%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Pacific Blue is rendered as rgb(4, 167, 200), where the blue channel is highest at 200, anchoring the color in the cool register. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Pacific Blue translates to a CMYK breakdown of 98C 16M 0Y 22K. The low-to-moderate black value (22%) means the color's character in print comes primarily from its cyan ink content (98%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Pacific Blue

CSS Variable 

:root {
  --brand-primary: #04A7C8;
  --brand-primary-rgb: 4, 167, 200;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#04A7C8',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 98%
M: 16%
Y: 0%
K: 22%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(4, 167, 200)
rgba(4, 167, 200, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 190° on the color wheel

Cisco logo
Cisco
HubSpot logo
HubSpot
AMD logo
AMD
Slack logo
Slack

Frequently asked questions

What color is #04A7C8?
#04A7C8 is Pacific Blue, a cool medium color with RGB values of 4, 167, 200. It has a hue of 190°, 96% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #04A7C8?
The RGB color code for #04A7C8 is rgb(4, 167, 200). This means it contains 4 red, 167 green, and 200 blue in the RGB color model.
Is Pacific Blue a warm or cool color?
Pacific Blue (#04A7C8) is a cool color with a hue between 120-300° on the color wheel.
How do I use #04A7C8 in CSS?
You can use #04A7C8 in CSS with: background-color: #04A7C8; or color: #04A7C8; or as an RGB value: rgb(4, 167, 200). For print design, use CMYK: 98%, 16%, 0%, 22%.

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