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Picton Blue

#00AEEF aka “Intel Light Blue” by Intel

Picton Blue is a cool medium color with the hex code #00AEEF. Also known as "Intel Light Blue" by Intel . This vibrant hue can be represented as RGB 0, 174, 239 in digital design or CMYK 100%, 27%, 0%, 6% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Picton Blue color values

HEX
#00AEEF
RGB
0, 174, 239
HSL
196°, 100%, 47%
CMYK
100, 27, 0, 6

About this color

Picton Blue sits at 196° on the color wheel with 100% saturation and 47% lightness, placing it in the blue segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Picton Blue is rendered as rgb(0, 174, 239), where the blue channel is highest at 239, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Picton Blue translates to a CMYK breakdown of 100C 27M 0Y 6K. The low-to-moderate black value (6%) means the color's character in print comes primarily from its cyan ink content (100%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as Intel Light Blue.

How to use Picton Blue

CSS Variable

:root {
  --brand-primary: #00AEEF;
  --brand-primary-rgb: 0, 174, 239;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#00AEEF',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 100%
M: 27%
Y: 0%
K: 6%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(0, 174, 239)
rgba(0, 174, 239, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Picton Blue

1 brand uses this color in their identity

Frequently asked questions

What color is #00AEEF?
#00AEEF is Picton Blue, a cool medium color with RGB values of 0, 174, 239. It has a hue of 196°, 100% saturation, and 47% lightness in the HSL color space.
What is the RGB value of #00AEEF?
The RGB color code for #00AEEF is rgb(0, 174, 239). This means it contains 0 red, 174 green, and 239 blue in the RGB color model.
Is Picton Blue a warm or cool color?
Picton Blue (#00AEEF) is a cool color with a hue between 120-300° on the color wheel.
How do I use #00AEEF in CSS?
You can use #00AEEF in CSS with: background-color: #00AEEF; or color: #00AEEF; or as an RGB value: rgb(0, 174, 239). For print design, use CMYK: 100%, 27%, 0%, 6%.