Fun Blue is a
cool dark color with the hex code #0060AD.
Also known as
"Endeavour"
by Cisco
.
This vibrant hue can be represented as RGB
0, 96, 173 in digital design or CMYK 100%, 45%, 0%, 32% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Fun Blue
#0060AD aka “Endeavour” by Cisco
Fun Blue color values
- HEX
- #0060AD
- RGB
- 0, 96, 173
- HSL
- 207°, 100%, 34%
- CMYK
- 100, 45, 0, 32
Shades & tints
Darker Lighter
About this color
Fun Blue sits at 207° on the color wheel with 100% saturation and 34% lightness, placing it in the blue segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.
In digital environments, Fun Blue is rendered as rgb(0, 96, 173), where the blue channel is highest at 173, producing a strongly blue character. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.
For print, Fun Blue translates to a CMYK breakdown of 100C 45M 0Y 32K. With a moderate key (32%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. In brand applications, this exact value is specified as Endeavour.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Fun Blue
CSS Variable
:root {
--brand-primary: #0060AD;
--brand-primary-rgb: 0, 96, 173;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#0060AD',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 100%
M: 45%
Y: 0%
K: 32%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(0, 96, 173)
rgba(0, 96, 173, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using similar hue
24 brand s with colors near 207° on the color wheel
Frequently asked questions
What color is #0060AD?
#0060AD is Fun Blue, a cool dark color with RGB values of 0, 96, 173. It has a hue of 207°, 100%
saturation, and 34% lightness in the HSL color
space.
What is the RGB value of #0060AD?
The RGB color code for #0060AD is rgb(0, 96, 173). This means it contains 0 red,
96 green, and 173 blue in the RGB color model.
Is Fun Blue a warm or cool color?
Fun Blue (#0060AD) is a cool color with a hue between 120-300° on the color wheel.
How do I use #0060AD in CSS?
You can use #0060AD in CSS with:
background-color: #0060AD; or color: #0060AD; or as an RGB value: rgb(0, 96, 173). For print design, use CMYK: 100%, 45%, 0%, 32%.