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Bittersweet

#FF7262 aka “Figma Coral” by Figma

Bittersweet is a warm light color with the hex code #FF7262. Also known as "Figma Coral" by Figma . This vibrant hue can be represented as RGB 255, 114, 98 in digital design or CMYK 0%, 55%, 62%, 0% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Bittersweet color values

HEX
#FF7262
RGB
255, 114, 98
HSL
6°, 100%, 69%
CMYK
0, 55, 62, 0

About this color

Bittersweet sits at 6° on the color wheel with 100% saturation and 69% lightness, placing it in the red segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Bittersweet is rendered as rgb(255, 114, 98), where the red channel dominates at 255, creating a strongly red-skewed appearance. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Bittersweet translates to a CMYK breakdown of 0C 55M 62Y 0K. With almost no black ink (0%), this color is built almost entirely from process inks: 55% magenta, 62% yellow. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. In brand applications, this exact value is specified as Figma Coral.

How to use Bittersweet

CSS Variable

:root {
  --brand-primary: #FF7262;
  --brand-primary-rgb: 255, 114, 98;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#FF7262',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 55%
Y: 62%
K: 0%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(255, 114, 98)
rgba(255, 114, 98, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Bittersweet

1 brand uses this color in their identity

Frequently asked questions

What color is #FF7262?
#FF7262 is Bittersweet, a warm light color with RGB values of 255, 114, 98. It has a hue of 6°, 100% saturation, and 69% lightness in the HSL color space.
What is the RGB value of #FF7262?
The RGB color code for #FF7262 is rgb(255, 114, 98). This means it contains 255 red, 114 green, and 98 blue in the RGB color model.
Is Bittersweet a warm or cool color?
Bittersweet (#FF7262) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #FF7262 in CSS?
You can use #FF7262 in CSS with: background-color: #FF7262; or color: #FF7262; or as an RGB value: rgb(255, 114, 98). For print design, use CMYK: 0%, 55%, 62%, 0%.