Brilliant Rose is a
warm light color with the hex code #F04E98.
Also known as
"Elastic Pink"
by Elastic
.
This vibrant hue can be represented as RGB
240, 78, 152 in digital design or CMYK 0%, 68%, 37%, 6% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Brilliant Rose
#F04E98 aka “Elastic Pink” by Elastic
Brilliant Rose color values
- HEX
- #F04E98
- RGB
- 240, 78, 152
- HSL
- 333°, 84%, 62%
- CMYK
- 0, 68, 37, 6
Shades & tints
Darker Lighter
About this color
Brilliant Rose sits at 333° on the color wheel with 84% saturation and 62% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 84%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Brilliant Rose is rendered as rgb(240, 78, 152), where the red channel dominates at 240, creating a strongly red-skewed appearance. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.
For print, Brilliant Rose translates to a CMYK breakdown of 0C 68M 37Y 6K. The low-to-moderate black value (6%) means the color's character in print comes primarily from its magenta ink content (68%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as Elastic Pink.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Brilliant Rose
CSS Variable
:root {
--brand-primary: #F04E98;
--brand-primary-rgb: 240, 78, 152;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#F04E98',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 68%
Y: 37%
K: 6%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(240, 78, 152)
rgba(240, 78, 152, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using Brilliant Rose
1 brand uses this color in their identity
Frequently asked questions
What color is #F04E98?
#F04E98 is Brilliant Rose, a warm light color with RGB values of 240, 78, 152. It has a hue of 333°, 84%
saturation, and 62% lightness in the HSL color
space.
What is the RGB value of #F04E98?
The RGB color code for #F04E98 is rgb(240, 78, 152). This means it contains 240 red,
78 green, and 152 blue in the RGB color model.
Is Brilliant Rose a warm or cool color?
Brilliant Rose (#F04E98) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #F04E98 in CSS?
You can use #F04E98 in CSS with:
background-color: #F04E98; or color: #F04E98; or as an RGB value: rgb(240, 78, 152). For print design, use CMYK: 0%, 68%, 37%, 6%.