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Violet Red

#EF4390

Violet Red is a warm light color with the hex code #EF4390. This vibrant hue can be represented as RGB 239, 67, 144 in digital design or CMYK 0%, 72%, 40%, 6% for print applications. Find matching Pantone color.

Violet Red color values

HEX
#EF4390
RGB
239, 67, 144
HSL
333°, 84%, 60%
CMYK
0, 72, 40, 6

About this color

Violet Red sits at 333° on the color wheel with 84% saturation and 60% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 84%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Violet Red is rendered as rgb(239, 67, 144), where the red channel dominates at 239, creating a strongly red-skewed appearance. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Violet Red translates to a CMYK breakdown of 0C 72M 40Y 6K. The low-to-moderate black value (6%) means the color's character in print comes primarily from its magenta ink content (72%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Violet Red

CSS Variable

:root {
  --brand-primary: #EF4390;
  --brand-primary-rgb: 239, 67, 144;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#EF4390',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 72%
Y: 40%
K: 6%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(239, 67, 144)
rgba(239, 67, 144, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #EF4390?
#EF4390 is Violet Red, a warm light color with RGB values of 239, 67, 144. It has a hue of 333°, 84% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #EF4390?
The RGB color code for #EF4390 is rgb(239, 67, 144). This means it contains 239 red, 67 green, and 144 blue in the RGB color model.
Is Violet Red a warm or cool color?
Violet Red (#EF4390) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #EF4390 in CSS?
You can use #EF4390 in CSS with: background-color: #EF4390; or color: #EF4390; or as an RGB value: rgb(239, 67, 144). For print design, use CMYK: 0%, 72%, 40%, 6%.