Amaranth is a
warm light color with the hex code #EF4360.
This vibrant hue can be represented as RGB
239, 67, 96 in digital design or CMYK 0%, 72%, 60%, 6% for print applications.
Find matching Pantone color.
Amaranth
#EF4360
Amaranth color values
- HEX
- #EF4360
- RGB
- 239, 67, 96
- HSL
- 350°, 84%, 60%
- CMYK
- 0, 72, 60, 6
Shades & tints
Darker Lighter
About this color
Amaranth sits at 350° on the color wheel with 84% saturation and 60% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 84%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Amaranth is rendered as rgb(239, 67, 96), where the red channel dominates at 239, creating a strongly red-skewed appearance. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.
For print, Amaranth translates to a CMYK breakdown of 0C 72M 60Y 6K. The low-to-moderate black value (6%) means the color's character in print comes primarily from its magenta ink content (72%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Amaranth
CSS Variable
:root {
--brand-primary: #EF4360;
--brand-primary-rgb: 239, 67, 96;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#EF4360',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 72%
Y: 60%
K: 6%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(239, 67, 96)
rgba(239, 67, 96, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using similar hue
24 brand s with colors near 350° on the color wheel
Frequently asked questions
What color is #EF4360?
#EF4360 is Amaranth, a warm light color with RGB values of 239, 67, 96. It has a hue of 350°, 84%
saturation, and 60% lightness in the HSL color
space.
What is the RGB value of #EF4360?
The RGB color code for #EF4360 is rgb(239, 67, 96). This means it contains 239 red,
67 green, and 96 blue in the RGB color model.
Is Amaranth a warm or cool color?
Amaranth (#EF4360) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #EF4360 in CSS?
You can use #EF4360 in CSS with:
background-color: #EF4360; or color: #EF4360; or as an RGB value: rgb(239, 67, 96). For print design, use CMYK: 0%, 72%, 60%, 6%.