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Cardinal

#BC102D

Cardinal is a warm medium color with the hex code #BC102D. This vibrant hue can be represented as RGB 188, 16, 45 in digital design or CMYK 0%, 91%, 76%, 26% for print applications. Find matching Pantone color.

Cardinal color values

HEX
#BC102D
RGB
188, 16, 45
HSL
350°, 84%, 40%
CMYK
0, 91, 76, 26

Shades & tints

Darker Lighter

About this color

Cardinal sits at 350° on the color wheel with 84% saturation and 40% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 84%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Cardinal is rendered as rgb(188, 16, 45), where the red channel dominates at 188, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Cardinal translates to a CMYK breakdown of 0C 91M 76Y 26K. With a moderate key (26%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Cardinal

CSS Variable 

:root {
  --brand-primary: #BC102D;
  --brand-primary-rgb: 188, 16, 45;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#BC102D',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 91%
Y: 76%
K: 26%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(188, 16, 45)
rgba(188, 16, 45, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 350° on the color wheel

Lululemon logo
Lululemon
New Balance logo
New Balance
Tommy Hilfiger logo
Tommy Hilfiger
KFC logo
KFC

Frequently asked questions

What color is #BC102D?
#BC102D is Cardinal, a warm medium color with RGB values of 188, 16, 45. It has a hue of 350°, 84% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #BC102D?
The RGB color code for #BC102D is rgb(188, 16, 45). This means it contains 188 red, 16 green, and 45 blue in the RGB color model.
Is Cardinal a warm or cool color?
Cardinal (#BC102D) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #BC102D in CSS?
You can use #BC102D in CSS with: background-color: #BC102D; or color: #BC102D; or as an RGB value: rgb(188, 16, 45). For print design, use CMYK: 0%, 91%, 76%, 26%.

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