Torch Red is a
warm medium color with the hex code #EB0A1E.
Also known as
"Toyota Red"
by Toyota
.
This vibrant hue can be represented as RGB
235, 10, 30 in digital design or CMYK 0%, 96%, 87%, 8% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Torch Red
#EB0A1E aka “Toyota Red” by Toyota
Torch Red color values
- HEX
- #EB0A1E
- RGB
- 235, 10, 30
- HSL
- 355°, 92%, 48%
- CMYK
- 0, 96, 87, 8
Shades & tints
Darker Lighter
About this color
Torch Red sits at 355° on the color wheel with 92% saturation and 48% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 92%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.
In digital environments, Torch Red is rendered as rgb(235, 10, 30), where the red channel dominates at 235, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.
For print, Torch Red translates to a CMYK breakdown of 0C 96M 87Y 8K. The low-to-moderate black value (8%) means the color's character in print comes primarily from its magenta ink content (96%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as Toyota Red.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Torch Red
CSS Variable
:root {
--brand-primary: #EB0A1E;
--brand-primary-rgb: 235, 10, 30;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#EB0A1E',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 96%
Y: 87%
K: 8%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(235, 10, 30)
rgba(235, 10, 30, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using Torch Red
1 brand uses this color in their identity
Brands using similar hue
24 brand s with colors near 355° on the color wheel
Frequently asked questions
What color is #EB0A1E?
#EB0A1E is Torch Red, a warm medium color with RGB values of 235, 10, 30. It has a hue of 355°, 92%
saturation, and 48% lightness in the HSL color
space.
What is the RGB value of #EB0A1E?
The RGB color code for #EB0A1E is rgb(235, 10, 30). This means it contains 235 red,
10 green, and 30 blue in the RGB color model.
Is Torch Red a warm or cool color?
Torch Red (#EB0A1E) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #EB0A1E in CSS?
You can use #EB0A1E in CSS with:
background-color: #EB0A1E; or color: #EB0A1E; or as an RGB value: rgb(235, 10, 30). For print design, use CMYK: 0%, 96%, 87%, 8%.