Lust Red is a
warm medium color with the hex code #EB001B.
Also known as
"Mastercard Red"
by Mastercard
.
This vibrant hue can be represented as RGB
235, 0, 27 in digital design or CMYK 0%, 100%, 89%, 8% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Lust Red
#EB001B aka “Mastercard Red” by Mastercard
Lust Red Color Values
- HEX
- #EB001B
- RGB
- 235, 0, 27
- HSL
- 353°, 100%, 46%
- CMYK
- 0, 100, 89, 8
Shades & Tints
Darker Lighter
About this color
Lust Red sits at 353° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 100% saturation and 46% lightness, this vibrant medium hue balances visibility with restraint.
In digital design, warm colors like Lust Red work well for calls-to-action, accent elements, and creating urgency. Medium-toned colors offer versatility across both light and dark design themes.
When using Lust Red in print, the CMYK breakdown of 0%, 100%, 89%, 8% ensures accurate color reproduction. The bright CMYK values indicate this color relies on pure inks rather than black, maintaining vibrancy in print.
Color Harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Lust Red
CSS Variable
:root {
--brand-primary: #EB001B;
--brand-primary-rgb: 235, 0, 27;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#EB001B',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 100%
Y: 89%
K: 8%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(235, 0, 27)
rgba(235, 0, 27, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently Asked Questions
What color is #EB001B?
#EB001B is Lust Red, a warm medium color with RGB values of 235, 0, 27. It has a hue of 353°, 100%
saturation, and 46% lightness in the HSL color
space.
What is the RGB value of #EB001B?
The RGB color code for #EB001B is rgb(235, 0, 27). This means it contains 235 red,
0 green, and 27 blue in the RGB color model.
Is Lust Red a warm or cool color?
Lust Red (#EB001B) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #EB001B in CSS?
You can use #EB001B in CSS with:
background-color: #EB001B; or color: #EB001B; or as an RGB value: rgb(235, 0, 27). For print design, use CMYK: 0%, 100%, 89%, 8%.