Carnation is a
warm light color with the hex code #E74D5A.
Also known as
"Hot Coral"
by Monzo
.
This vibrant hue can be represented as RGB
231, 77, 90 in digital design or CMYK 0%, 67%, 61%, 9% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Carnation
#E74D5A aka “Hot Coral” by Monzo
Carnation color values
- HEX
- #E74D5A
- RGB
- 231, 77, 90
- HSL
- 355°, 76%, 60%
- CMYK
- 0, 67, 61, 9
Shades & tints
Darker Lighter
About this color
Carnation sits at 355° on the color wheel with 76% saturation and 60% lightness, placing it in the magenta-red segment of the spectrum. At 76% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Carnation is rendered as rgb(231, 77, 90), where the red channel dominates at 231, creating a strongly red-skewed appearance. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.
For print, Carnation translates to a CMYK breakdown of 0C 67M 61Y 9K. The low-to-moderate black value (9%) means the color's character in print comes primarily from its magenta ink content (67%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as Hot Coral.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Carnation
CSS Variable
:root {
--brand-primary: #E74D5A;
--brand-primary-rgb: 231, 77, 90;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#E74D5A',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 67%
Y: 61%
K: 9%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(231, 77, 90)
rgba(231, 77, 90, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using similar hue
24 brand s with colors near 355° on the color wheel
Frequently asked questions
What color is #E74D5A?
#E74D5A is Carnation, a warm light color with RGB values of 231, 77, 90. It has a hue of 355°, 76%
saturation, and 60% lightness in the HSL color
space.
What is the RGB value of #E74D5A?
The RGB color code for #E74D5A is rgb(231, 77, 90). This means it contains 231 red,
77 green, and 90 blue in the RGB color model.
Is Carnation a warm or cool color?
Carnation (#E74D5A) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #E74D5A in CSS?
You can use #E74D5A in CSS with:
background-color: #E74D5A; or color: #E74D5A; or as an RGB value: rgb(231, 77, 90). For print design, use CMYK: 0%, 67%, 61%, 9%.