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Lavender Magenta

#E499FF

Lavender Magenta is a cool light color with the hex code #E499FF. This vibrant hue can be represented as RGB 228, 153, 255 in digital design or CMYK 11%, 40%, 0%, 0% for print applications. Find matching Pantone color.

Lavender Magenta color values

HEX
#E499FF
RGB
228, 153, 255
HSL
284°, 100%, 80%
CMYK
11, 40, 0, 0

Shades & tints

Darker Lighter

About this color

Lavender Magenta sits at 284° on the color wheel with 100% saturation and 80% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The elevated lightness keeps it airy and open, well-suited to large surface areas without visual weight.

In digital environments, Lavender Magenta is rendered as rgb(228, 153, 255), where the blue channel is highest at 255, anchoring the color in the cool register. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Lavender Magenta translates to a CMYK breakdown of 11C 40M 0Y 0K. With almost no black ink (0%), this color is built almost entirely from process inks: 11% cyan, 40% magenta. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Lavender Magenta

CSS Variable 

:root {
  --brand-primary: #E499FF;
  --brand-primary-rgb: 228, 153, 255;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#E499FF',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 11%
M: 40%
Y: 0%
K: 0%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(228, 153, 255)
rgba(228, 153, 255, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 284° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram
Deezer logo
Deezer
Datadog logo
Datadog

Frequently asked questions

What color is #E499FF?
#E499FF is Lavender Magenta, a cool light color with RGB values of 228, 153, 255. It has a hue of 284°, 100% saturation, and 80% lightness in the HSL color space.
What is the RGB value of #E499FF?
The RGB color code for #E499FF is rgb(228, 153, 255). This means it contains 228 red, 153 green, and 255 blue in the RGB color model.
Is Lavender Magenta a warm or cool color?
Lavender Magenta (#E499FF) is a cool color with a hue between 120-300° on the color wheel.
How do I use #E499FF in CSS?
You can use #E499FF in CSS with: background-color: #E499FF; or color: #E499FF; or as an RGB value: rgb(228, 153, 255). For print design, use CMYK: 11%, 40%, 0%, 0%.

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