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New York Pink

#E48B81

New York Pink is a warm light color with the hex code #E48B81. This vibrant hue can be represented as RGB 228, 139, 129 in digital design or CMYK 0%, 39%, 43%, 11% for print applications. Find matching Pantone color.

New York Pink color values

HEX
#E48B81
RGB
228, 139, 129
HSL
6°, 65%, 70%
CMYK
0, 39, 43, 11

About this color

New York Pink sits at 6° on the color wheel with 65% saturation and 70% lightness, placing it in the red segment of the spectrum. At 65% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, New York Pink is rendered as rgb(228, 139, 129), where the red channel dominates at 228, creating a strongly red-skewed appearance. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, New York Pink translates to a CMYK breakdown of 0C 39M 43Y 11K. The low-to-moderate black value (11%) means the color's character in print comes primarily from its yellow ink content (43%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use New York Pink

CSS Variable

:root {
  --brand-primary: #E48B81;
  --brand-primary-rgb: 228, 139, 129;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#E48B81',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 39%
Y: 43%
K: 11%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(228, 139, 129)
rgba(228, 139, 129, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #E48B81?
#E48B81 is New York Pink, a warm light color with RGB values of 228, 139, 129. It has a hue of 6°, 65% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #E48B81?
The RGB color code for #E48B81 is rgb(228, 139, 129). This means it contains 228 red, 139 green, and 129 blue in the RGB color model.
Is New York Pink a warm or cool color?
New York Pink (#E48B81) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #E48B81 in CSS?
You can use #E48B81 in CSS with: background-color: #E48B81; or color: #E48B81; or as an RGB value: rgb(228, 139, 129). For print design, use CMYK: 0%, 39%, 43%, 11%.