Guardsman Red is a
warm medium color with the hex code #DA291C.
Also known as
"McDonald's Red"
by McDonald's
.
This vibrant hue can be represented as RGB
218, 41, 28 in digital design or CMYK 0%, 81%, 87%, 15% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Guardsman Red
#DA291C aka “McDonald's Red” by McDonald's
Guardsman Red color values
- HEX
- #DA291C
- RGB
- 218, 41, 28
- HSL
- 4°, 77%, 48%
- CMYK
- 0, 81, 87, 15
Shades & tints
Darker Lighter
About this color
Guardsman Red sits at 4° on the color wheel with 77% saturation and 48% lightness, placing it in the red segment of the spectrum. At 77% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.
In digital environments, Guardsman Red is rendered as rgb(218, 41, 28), where the red channel dominates at 218, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.
For print, Guardsman Red translates to a CMYK breakdown of 0C 81M 87Y 15K. The low-to-moderate black value (15%) means the color's character in print comes primarily from its yellow ink content (87%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as McDonald's Red.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Guardsman Red
CSS Variable
:root {
--brand-primary: #DA291C;
--brand-primary-rgb: 218, 41, 28;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#DA291C',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 81%
Y: 87%
K: 15%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(218, 41, 28)
rgba(218, 41, 28, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using Guardsman Red
1 brand uses this color in their identity
Brands using similar hue
24 brand s with colors near 4° on the color wheel
Frequently asked questions
What color is #DA291C?
#DA291C is Guardsman Red, a warm medium color with RGB values of 218, 41, 28. It has a hue of 4°, 77%
saturation, and 48% lightness in the HSL color
space.
What is the RGB value of #DA291C?
The RGB color code for #DA291C is rgb(218, 41, 28). This means it contains 218 red,
41 green, and 28 blue in the RGB color model.
Is Guardsman Red a warm or cool color?
Guardsman Red (#DA291C) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #DA291C in CSS?
You can use #DA291C in CSS with:
background-color: #DA291C; or color: #DA291C; or as an RGB value: rgb(218, 41, 28). For print design, use CMYK: 0%, 81%, 87%, 15%.